Sport for Business News

Return of #LikeAGirl
June 29th, 2016
Like A Girl 2016 1

A powerful campaign focused on giving young girls confidence to be themselves has turned its attention firmly towards sport, with a new survey and video… Continue reading

Major Sports and Tech Event for Dublin
June 1st, 2016
Sports and Tech 16

Sports & Tech 16 will take place on October 17th and 18th at the RDS and promises to enhance Ireland’s genuine claim as a European hub for innovation and development within… Continue reading

Livewire Euros Insider – The Battle for Wallets
July 22nd, 2016
Screen Shot 2016-07-21 at 22.53.29

84% of the population tuned in to watch Euro 2016 at some point, making a good return on the record investment that went into TV advertising and sponsor activation. We take a final look back on what worked best and why RTÉ won the Final Battle...

Cork and Dundalk’s Euro Millions
July 22nd, 2016
Dundalk Champions' League

All sports are equal but some are more equal than others. We look at how much Cork City and Dundalk FC have and could earn from the Champions’ and Europa League success and how that compares to what’s on offer in other sports… Continue reading

RTÉ Launches Biggest Ever Olympics LineUp
July 22nd, 2016
RTÉ Sport Launches 2016 Rio Olympic Games Coverage 21/7/2016

RTÉ Sport has launched its most comprehensive ever Olympic Games coverage across TV, radio, online and mobile. It appears unlikely though that there will be an overall commercial sponsor for the main way we will be watching and hearing about events in Rio… Continue reading

Daily Video – Tour Tactics
July 21st, 2016
Eurosport Cycling Video

Eurosport have produced a wonderful visualisation of just what it takes to win a sprint finish at the Tour de France.  It’s a little more than being in the right place at the right time…  

Sport to Fore in Dublin Project
July 21st, 2016
Dublin Sport Partnership Logo

Dublin City Council’s Sport and Wellbeing Partnership is to play a key role in a new Government initiative to revitalise Dublin’s North Inner City, the centre of gangland violence in recent months… Continue reading

Ireland to Hold First National Fitness Day
July 21st, 2016
Sibha Bhoja and Anna Geary 20/7/2016

Ireland’s First National Fitness Day will take place on Friday 16th September. It will be part of the European Week of Sport and is intended as a celebration of the role physical activity plays in Ireland… Continue reading

Life Style Choice for Dubs
July 21st, 2016
Nicole Owens, Liam Rushe, Caragh Dawson and Paddy Andrews  20/7/2016

Life Style Sports have signed a new deal with Dublin GAA in order to become its official retail partner...

Irish Cricket’s new Base in Spain
July 20th, 2016
Cricket La Manga

Cricket Ireland has joined forces with Cricket Scotland and La Manga club in a ten-year deal to create a European Cricket Performance Centre at the world-famous Spanish resort – the first of its kind in Europe. Continue reading

Connacht Reveals New Kit
July 20th, 2016
Niyi Adeolokun 20/7/2016

Connacht Rugby and BLK have unveiled the new Connacht Rugby home jersey, which is now available in Elverys Intersport stores nationwide and online...

Champions’ Cup Double Bite for Ireland
July 20th, 2016
International Champions' Cup

Ireland has firmly established itself as a part of the International Champions' Cup which brings together the biggest names in European Club football for linked pre-season friendlies...

Dublin Getting On Its Bike
July 20th, 2016
The Great Dublin Bike Ride 2016 Launch

Up to 5,000 bike riders will set out from Smithfield in Dublin on September 11th as part of a major event as part of the European Week of Sport… Continue reading

eir Vs Sky in Virgin Battle
July 20th, 2016
Live Sport on TV

It appears that Sky has ousted eir Sport from the basic pack offered by Virgin Media to a little over 330,000 homes from next month...

Daily Video – Dingley Diving
July 20th, 2016
Oliver Dingley PowerWithin

Oliver Dingley will be the first diver to compete for Ireland at the Olympic Games in 68 years. He's a very calm, likeable individual but has struggled in the past with confidence...

Daily Video – SuperHuman Paralympians
July 19th, 2016
SuperHuman 2016

It was one of the most affecting sports marketing campaigns of 2012 and Channel 4’s advertisement launching it’s coverage of the 2016 Paralympics in Rio is another exceptional piece of film making.
Continue reading

Government Signals Youth Sport Intent
July 14th, 2016
Sport Ireland Field Sports Investment Announcement 2016

The return on a €7.4M investment is felt across a number of areas from social cohesion to health though it is important to ensure that sport remains a part of young lives as they transition through teenage years and this is a key area to be looked at in future funding rounds. Continue reading

World Class Athletics for Dublin
July 14th, 2016

The Morton Games have a rich history and a good line up for July 22nd but was there an opportunity lost in Athletics to reward a sponsor with something unexpected that could have paid off in the longer term?


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