Sport for Business News

Managing at the Highest Level
January 9th, 2015
McGinley Business of Sports Science

"I could have listened for hours." The reaction to Paul McGinley's virtuoso performance at yesterday's Business of Sports Science Conference summed up what he gave to us...

Sport for Business in 2015
January 5th, 2015
SfB 2015

A taste of what to expect from Sport for Business in 2015… Continue reading

Heron Win For Arena Contract
January 23rd, 2015
National Indoor Arena

A joint venture between Derry based Heron Brothers Construction and English company Buckingham Contracting has been awarded the contract to build..

Tourism Ireland’s Neat Catch
January 23rd, 2015

We look at why the deal between Tourism Ireland and Cricket Ireland is such a good fit ahead of the Cricket World Cup… Continue reading

Quidditch in the Quad
January 23rd, 2015
Quidditch Trinity

Quidditch at Trinity College. Wonder what the Minister for Sport thought?...

From the Lingerie Bowl to this…
January 23rd, 2015
Victorias Secret

Who would have thought that an ad for Victoria’s Secret in the Superbowl would say more about empowerment than camisoles?… Continue reading

Soccer’s Sponsor Meltdown
January 23rd, 2015
Continental World Cup

The importance of corporate reputation is highlighted by overnight news of a meltdown in support for soccer’s global governing body… Continue reading

Business weighs in behind U20 Rugby
January 22nd, 2015
Lorcan Dow, Nick McCarthy, Nigel Carolan and Rory Moloney 21/1/2015

PwC and Electric Ireland have launched their continued involvement with the Irish U20 Rugby Squad ahead of this years Under-20 RBS 6 Nations campaign...

AIG and Dublin – John Gillick Interview
January 22nd, 2015
AIG’s Season Launch

Read our exclusive Sport for Business interview with John Gillick on how AIG viewed last years sponsorship of Dublin GAA; how they will go global in 2015 and how they handle conflicts with other sponsors...

AIG Backing Dublin GAA Fans
January 22nd, 2015
AIG’s Season Launch

AIG has launched the second year of its Dublin GAA sponsorship with a discount offer for club members across the capital...

Cricket Ireland Setting Sail
January 22nd, 2015
Kevin O'Brien, George Dockrell andJohn Mooney with Paschal Donohoe TD 17/9/2014

Cricket Ireland will later this morning announce a new sponsor for the sides involvement in next month’s Cricket World Cup… Continue reading

Standing up for Women in Sport
January 21st, 2015
WGPA Launch 20/1/2015

The Women’s Gaelic Players Association is off to a flier in terms of support. The hard work though is only just beginning … Continue reading

AIG Moves on Laya, Sport a Winner?
January 21st, 2015
Dublin GAA AIG

AIG's purchase this morning of Laya Healthcare could lead to more investment in sports sponsorship...

SEAT on Track with Sales and Scrums
January 21st, 2015
SEAT Launch Munster Schools Cup 20/1/2015

SEAT has launched the second year of its sponsorship of Munster Schools Rugby against a background of soaring sales...

Setanta Launches Allianz League Coverage
January 21st, 2015
Conor McManus and Ryan McHugh 20/1/2015

Setanta Sport has boosted its analysis team and is looking forward to a lift from BT Sport and Sky in 2015 coverage.

Sponsorship Rising in 2015
January 20th, 2015
Guinness Pro12

The Irish Sponsorship market is set to rise by 12% in 2015 according to a new report gathering the thoughts of sponsorship professionals and rights holders...

Women’s Games Step Forward
January 20th, 2015
Anna Geary and the Cork players celebrate 14/9/2014

The Women’s Gaelic Players Association will be launched in Dublin this morning. It has already built a strong core group of players and supporters… Continue reading

BHP Launch 5th Year of Sponsorship
January 20th, 2015

BHP Insurances are setting out on their fifth year of sponsorship of the Irish Champion Hurdle, and boosting the NCBI coffers as a result...


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