Sport for Business News

A Sporting Breakfast to Savour
February 5th, 2016
Screen Shot 2016-02-04 at 4.52.23 p.m.

Sport for Business members enjoyed a breakfast to remember with leaders from the IRFU, GAA and FAI yesterday. Here’s a taste of what it was like… Continue reading

Jamie Meets.. Sponsorship
January 22nd, 2016
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Sponsorship is a €150 Million business in Ireland in 2016 and a new series of interviews fronted by Irish Rugby star Jamie Heaslip is all about getting under the skin of what makes it tick… Continue reading

Euro Tickets Notified Today
February 12th, 2016
Aviva Stadium Soccer Fans Nov 2015

Today should see the start of celebrations for Republic of Ireland fans hoping to travel to France this summer for the Euro 2016 finals… Continue reading

AIB Switching Channels
February 12th, 2016

AIB’s The Toughest is switching channels in 2016 as it pitches Aidan O’Shea into American Football and an ex Dolphin into the world of Mayo club football… Continue reading

Irish Gold at Euro Sponsor Awards
February 12th, 2016
ESA Awards

There was an Irish winner last night at the prestigious European Sponsorship Awards at London’s uber glamorous Café de Paris on Piccadilly… Continue reading

Paddy Power’s Battle Cry
February 11th, 2016

Normally when management of a brand are photographed at a sponsorship announcement it is the shot that makes it onto the company intranet. Paddy Power tend to look at things through a different lens though… Continue reading

Irish Rugby Standing Tall
February 11th, 2016

Irish Rugby is dominating sport at present and working well with brand partners to produce memorable content...

Dunne Deal for KPMG
February 11th, 2016
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KPMG International have signed a two year deal with golfer Paul Dunne. We look at his meteoric rise off the course and wonder whether Davy were involved in advising on this deal...

Spar Reaching Schools Through FAI
February 10th, 2016
2016 SPAR FAI Primary School 5s Programme Launch

SPAR and the Football Association of Ireland have extended the reach of their partnership with the launch yesterday of the second year of the SPAR FAI Primary School 5s Programme. Continue reading

Premier League’s New Look
February 10th, 2016
Premier League Identity 2016

The English Premier League will have a new look and new sponsors later this year. We take a look at some of the changes and point out the fact that you can’t believe everything you read… Continue reading

Paul O’Connell in Business
February 9th, 2016
Sean O'Brein, Paul O'Connell and Rob Kearney 14/7/2015

A quick look back on some of the most engaging ways that Paul O’Connell engaged with business through his long and illustrious career… Continue reading

Glanbia Extends in Hurling
February 9th, 2016
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Glanbia's sponsorship in the GAA is being extended to 25 years with a new deal announced last week. It's not their only involvement with sport...

AIB Reveal €2M Man Replacing Aidan O’Shea
February 9th, 2016
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AIB’s Toughest Trade international stars trying their hand at the GAA have been revealed but the bank is not getting things all its own way in the club space… Continue reading

FECKK Fan Engagement
February 9th, 2016
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It’s not quite what it seems! We are partnering with a new Fan Engagement Conference taking place in Kilkenny in April. Worth a look if you care about fan engagement like the line-up of Irish and International speakers… Continue reading

Jamie Meets… Mick O’Keefe
February 9th, 2016
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The second screen experience, content creation or even event creation and the rise of women’s sport are three trends which Mick O’Keefe of PSG Sponsorship sees as being the areas that a good brand sponsorship team needs to be on … Continue reading

Sponsorship Summit Adds New Speakers
February 9th, 2016
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With only four days left to book an early bird ticket the Irish Sponsorship Summit has added two new speakers from the highest levels of European Sport… Continue reading

Jamie Meets… John Gillick
February 8th, 2016
Screen Shot 2016-01-21 at 10.38.40 p.m.

Jamie Heaslip sits down with John Gillick to see how AIG have worked with Dublin GAA to bring one of the highest profile sponsorships in Irish sport to life. It’s part of a series of interview with key opinion leaders in … Continue reading

Aer Lingus Brings A-Game to #HomeAdvantage
February 5th, 2016
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It’s the combination of words, pictures, emotions and one great pause that make this as good a brand video around sport as we have seen… Continue reading

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