Sport for Business News

Sponsorship Excellence for 2017
February 7th, 2017

The 2017 European Sponsorship Association Diploma Course kicked off in Dublin last night with a gathering of sponsorship professionals learning about the work they will need to do over the next six months in order to emerge with the industry...

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Sport for Business Membership 2017
February 1st, 2017

Here are some of the many reasons why over 180 organisations have already chosen to be part of the fast growing Sport for Business community. Which one applies to you?
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Guinness PRO12 Final Countdown
February 17th, 2017

There are 100 days until the Guinness PRO12 Final comes back to the Aviva Stadium in Dublin on May 27th. Here from Dermot Rigley, Rory Sheridan and Luke Fitzgerald on what we can look forward to… Continue reading

Catch The #TeamOfUs Bus With Vodafone
February 17th, 2017

Vodafone have stuck to their theme of getting fans involved in the Irish rugby set up with the launch of a new campaign built around the visit of England to the Aviva Stadium on St Patrick’s Weekend.
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Daily Video – #FUELTHE4TH
February 17th, 2017

We like this video from Leinster Rugby and Lifestyle Sports which plays on the fact that the Champions’ Cup Quarter Final against Wasps on the 1st of April could bring the club one step closer to a 4th European title. It … Continue reading

Sporting Charity – GAA and Pieta House
February 17th, 2017

GAA Players and officials were on hand this week to launch the new Pieta House suicide bereavement services brochure… Continue reading

Rewind the 2017 Irish Sponsorship Summit
February 17th, 2017

Sport for Business was a partner of the 2017 Irish Sponsorship Summit which took place in Dublin yesterday.
We couldn’t capture every moment of insight and magic but here is a taste in words and images of what the day was about… Continue reading

Live at Irish Sponsorship Summit
February 16th, 2017

Sport for Business will be live from the Irish Sponsorship Summit throughout today bringing you key takeaways from each of the sessions. Read our live updates here   Here is the timetable for where we will be: 8.15   Opening Remarks Colette … Continue reading

Under Armour’s Real Deal?
February 16th, 2017

Reports are growing at pace that Real Madrid and Under Armour are about to sign the world's largest kit deal for a sum that could be as high as $160 million a year...

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Murray’s Dove Promotion Flies High
February 16th, 2017

The 6 Nations is a crowded space for brands to get a message across but one of the big advantages of sponsorship as a marketing channel is the access to assets and how they can be leveraged...

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SSE Airtricity League Launched
February 15th, 2017

The 2017 SSE Airtricity League season was officially launched at the Aviva Stadium yesterday and while much of this morning’s media coverage will focus on the change to a ten team Premier League it is hardly as if this was not flagged from a long way out… Continue reading

An Post Back Again for Rás
February 15th, 2017

The 2017 An Post Rás route was announced yesterday at the GPO. The race, will be returning to Donegal for the first time in five years...

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Coral to Sponsor Punchestown Gold Cup
February 15th, 2017

Horse Racing’s recent positive roll in terms of sponsorship continued yesterday with the announcement that leading bookmaker Coral are to be the new sponsors of the Punchestown Gold Cup… Continue reading

EirGrid Powering U21 Football
February 15th, 2017

EirGrid is entering its third year sponsoring the U21 Football All Ireland Championship and is introducing a number of new initiatives this year to shine the spotlight on players from across a wide range of counties… Continue reading

Daily Video – Paralympics Dreaming
February 15th, 2017

Paralympics Ireland recently held its Mondelez Irish Paralympic Expo at the new National Indoor Arena on the National Sports Campus… Continue reading

Farewell Harold’s Cross
February 14th, 2017

The closure of Harold’s Cross Greyhound Stadium is a short term blow to sport in Dublin City but one which had been flagged as inevitable given the sport’s financial debt burden… Continue reading

Awards Heaven for Irish Sponsorship
February 10th, 2017

Irish sponsorship and sports marketing shone in a very bright spotlight in London last night as campaigns born and executed here landed to prizes at the prestigious European Sponsorship Awards… Continue reading

The Mark of Keane
February 10th, 2017

Irish sport awakes this morning with new enthusiasm following a night of political theatre and counting of votes at the Extraordinary General Meeting of the Olympic Council of Ireland… Continue reading

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