We held our sixth Live Sport for Business Webinar on the subject of sponsorship activation.
It was a pleasure to be joined by Lisa Bergin, Sponsorship manager at Aviva, John Gillick, Head of Consumer Marketing and Sponsorship at AIG and Mike Sikorski of Huggity.
Each brought real insight into how they are adapting to the new reality of sport in a shot down and also took an opportunity to look ahead as to when live stadium action might return.
We asked two questions of the room and you can see the results below.
This is obviously sobering and shows a marked draining of confidence that things might return at a faster pace which would have prevailed as little as a fortnight ago.
Plans for a running of the GAA Championships and the Guinness Six Nations as well as Euro 2020 International matches would clearly be in the balance the later beyond September the restrictions remain in place.
On a more positive note, we also asked the rooms view on whether they would welcome the return of sport in a behind closed doors setting.
Plenty of food for thought there.
You can watch a playback of the Webinar below. We will shortly announce the programme of what we will be putting up for discussion next week. If you have a subject or an idea you would like us to bring to the Sport for Business community of Members, please feel free to get in touch.