50 Women of Influence – Deirdre Ashe

Deirdre Ashe, Liberty Insurance

The driving force behind Liberty Insurance’s continued sponsorship of the All Ireland Camogie Championships is Deirdre Ashe, Director of Personal Lines at the insurance giant.

A graduate of NUI Galway Ashe has an impressive track record in Marketing at VHI on her return from a spell in New Zealand, at Aviva and with agency Ogilvy and Mather.

She is also a Director of Bus Eireann, and of the Asthma Society.

In 2018 Liberty announced a three year extension of the sponsorship of the All Ireland Camogie Championship and of the Camogie All-Stars. It was the first major sponsorship deal back in 2013 which linked Camogie to Hurling but the new extension has focused solely on the Women’s game.

The support runs deeper than the naming rights and has been an integral part of TV and online advertising throughout the summer.  The brand commisioned excellent video content which told the story of how ‘Camogie Made Me’ bringing the stars of the game to wider attention.

Ashe was also a key driver and speaker at a special event marking International Women’s day at Croke Park in March where the brand highlighted the social media reach of Women in Sport and brought international author Anna Kessler over to Dublin.

Liberty Insurance has also been a partner of Sport for Business in the publication of this list since 2014.

50 Women of Influence in Irish Sport 2018 is brought to you by Sport for Business in partnership with our friends at Liberty Insurance.

Over the coming weeks, we will identify more leaders on and off the field of play. They will include those who are role models in terms of their abilities and what they have achieved. They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.

We want your voice in who the remainder should be. Who do you come across in your working life within sport, or in your position as an observer, that you feel deserves recognition.

Contact us today Quoting Women in Sport 2018 Nomination to let us know who you think should be joining us.

This year we will be inviting each of our nominated 50 to join us at our Annual Women in Sport Conference, hosted this year in the studios of RTÉ on Wednesday morning, December 5th.

We will be unveiling the line up of speakers we have joining us over the coming weeks and will make places available to book, initially for Sport for Business members, from Monday, October 17th.

We will also be publishing this year’s Women of Influence list, together with other interviews and content relating to the cause of promoting Women in Sport in a commemorative booklet.

If you would like to highlight the work your organisation is doing in this area as part of this project CONTACT US TODAY, Quoting Women in Sport 2019 Partnership and let’s talk about the options that are available.

 

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