Susan Brady, eir
Susan Brady has had an immediate and positive impact since her appointment as Managing Director of eir sport in April of this year, a role in which she also has responsibility for the marketing of the overall eir group.
On her appointment, she became the first female MD of the channel which was rebranded from the old Setanta Sports in July of 2016.
That was the latest step in a twenty-year career in telecoms which saw her work for Vodafone for twelve years before holding a number of senior leadership roles in eir for the past eight years.
Brady stepped into the role of eir Sport MD at a transformational time for the eir group and in her seven months at the helm so far, she has led the biggest rights acquisition deal in the station’s history.
In May, eir sport and Guinness Pro 14 agreed to a landmark deal which will see the channel broadcast every game from the competition for the next three years cementing it as the ‘Home of Rugby’ in Ireland.
She leads the organisation as it continues a major investment programme in Irish sport. That Guinness Pro 14 deal will be supplemented in 2019 by holding the rights to the 2019 Rugby World Cup.
The GAA is also a central pillar to eir sport’s content having extended its rights to the GAA’s Allianz Leagues. That at a time when the eir group also sponsors the GAA’s Senior Football championship, a relationship that will now continue until 2021.
The Dundalk native is a graduate of Dublin Business School
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Over the coming weeks, we will identify more leaders on and off the field of play. They will include those who are role models in terms of their abilities and what they have achieved. They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.
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