Sport for Business News

Partners 17 is Live
April 4th, 2017

Sport for Business, in partnership with Livewire, invites you to take part in a morning of learning about how sporting sponsorship works; a sharing of knowledge about why brands choose to get involved with sport away from the headline deals; and an opportunity to see the best of what is available from sport through 2017 and into next year. Continue reading

Sport for Business Membership 2017
February 1st, 2017

Here are some of the many reasons why over 180 organisations have already chosen to be part of the fast growing Sport for Business community. Which one applies to you?
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Mazda On Board for PRO12
April 27th, 2017

Mazda Ireland have been announced this morning as another official partner of the Guinness PRO12 Final Series...

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Cricket Preparing for Major New Sponsor
April 27th, 2017

Sport for Business will host a major announcement of a new sponsor for the Irish National Cricket team in Dublin this morning.

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Looking Back on Partners ’17
April 27th, 2017

Partners ’17 brought together 100 leaders from the worlds of sport and business at the Sport Ireland National Sports Campus yesterday for a morning of learning about what makes a great relationship between the two sides. Continue reading

Aer Lingus Looking Keane
April 27th, 2017

Robbie Keane may have hung up his international boots but he still has a star appeal that is sought by brands to make a connection… Continue reading

Daily Video – Love, Culture and Team
April 27th, 2017

Pat Lam talks culture, love, the power of the team and respect as part of the Rugby Players Association Tackle Your Feelings Campaign. There are wise words, powerfully spoken and it is well worth a watch… Continue reading

Basketball Euro Countdown is On
April 27th, 2017

Having a European Championships in Dublin is a bit special and hosting it at the brand new Sport Ireland National Indoor Arena makes it doubly so. Continue reading

Live At PARTNERS ’17
April 26th, 2017

Join us on social media this morning for all the latest from a packed Partners ’17, live from the Conference Centre at the Sport Ireland National Sports Campus… Continue reading

Cricket Signs New Currency Deal
April 26th, 2017

“As a fast growing, Irish owned company with an international focus we feel that we have much in common with the growth of cricket in Ireland and on an international stage.” Continue reading

Dublin Keeping Skins in the Game
April 26th, 2017

“This partnership provides us with the opportunity to be involved with one of Ireland’s leading counties in terms of on field success and with a large and loyal fan base."

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Lions Roar, Insurance Needed
April 26th, 2017

Sponsorship has to deliver for the bottom line and getting people thinking about foreign travel is a sure fire way to get insurance premiums flowing.
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Roche Brings Heaven to Hell
April 26th, 2017

Last year almost 45% of the 21,000 participants in Hell and Back were women and these figures are going to be even higher this year. In 2011, the first year of the event only 36% of the contestants were women. Continue reading

Punchestown Putting Best Foot Forward
April 25th, 2017

Sales figures have been very strong this year with corporate sales up 13% in advance and ticket sales up 35% on 2016. And there are new sponsors on board as well… Continue reading

Eirgrid’s Bright Spotlight on GAA Future
April 25th, 2017

“The GAA is the backbone to local communities in every corner of the country and invest more than 80% of all money generated, of which sponsorship is a significant part, back into grassroots; this is of critical importance to us as a partner of the GAA.” Continue reading

Rose to Bloom at Irish Open
April 25th, 2017

Rose’s presence, along with his Olympic Gold medal and near miss at the Masters earlier this month, will add further lustre to an event which is very much on the rise still after Rory McIlroy’s stunning triumph at the K Club last year. Continue reading

Conway Moving On
April 25th, 2017

I have had the pleasure of getting tours of the facility at various times during its construction in the trusty ‘Betsy’, a ramshackle old blue land rover that could traverse piles of earth to reveal a vista of what was once a dream and is now a reality… Continue reading

Crossing Over Business to Sport
April 24th, 2017

“Getting to the office early in the morning and leading by example by getting work done in optimum time rather than having to sweat over leaving on time for training sessions.” Continue reading

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