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Sports Tourism Seminar

November 7, 2013 @ 8:00 am - 1:00 pm

Top class speakers from the GAA, Aer Lingus, Carton House, the British Irish Chamber of Commerce, Sailing, Athletics and leading British Brand Agency Harrison Fraser will give food for thought and inspiration to anyone who is in the business of sport or indeed the business that can be developed around sport.

Everyone who attends will get to contribute through our Round Table format that drives innovation through collaboration and which will both get the best and give the most to those in attendance.

The timetable for the day has been confirmed as follows:

0815 Arrival at GAA Museum, Croke Park for Coffee and Networking

0910 Welcome

0915 Ireland’s place in the world of Sports Tourism – Rob Hartnett, Sport for Business

A look at the value of sport to our overall economy, at the key events taking place here in 2014, and at how other countries are increasing that value through smart initiatives.

0945 Business Supporting Sport through Tourism

A business panel of Conor Mallaghan from Carton House Hotel, Sean Murphy from Aer Lingus, Andy Greenslade of Carlson Wagon Lit and John McGrane of Ulster Bank and the British Irish Chamber of Commerce will consider what business gets from a vibrant sporting infrastructure and what it needs in order to continue and encourage investment.

1030 Coffee and Round Table Discussions

All those who attend a Sport for Business event get to have their say and make their views count.  Speakers and attendees will sit together in small groups to address specific areas around the challenges and opportunities in sports tourism.  You will be guided by the Sport for Business team but the ideas to emerge will be down to you.  A great way to make connections among your peers.

1120 Round Table Feedback

The ideas to have emerged from the Round Tables will now be shared with the overall group as we look to build a stronger foundation for our sports tourism infrastructure.

1145 Sporting Initiatives that make a real difference

Our sporting panel brings together Peter McKenna of the GAA, Declan Byrne on mass participation events like the Rock ‘n Roll Half Marathon and Fiona Bolger from the world of Sailing to highlight what has worked and what is planned within sport in terms of major events that attract sporting tourists.

1230 Building Sport into Sports Tourism – David Fraser

David is a principal with Harrison Fraser, one of the UK’s leading brand agencies.  He worked with British racing to build a traditional sport into a massive engine of sporting tourism and economic advantage for the country.  He will share the points along that journey which will be invaluable to anybody with an interest in developing their brand or event into one which attracts interest.

1300 Close and optional tour of the GAA Museum

If you have an interest in the many hundreds of millions of Euro that a successful collaborative effort between sport and business can deliver, you can secure your place today, and join us on November 7th.



November 7, 2013
8:00 am - 1:00 pm
Event Tags:


GAA Museum
Croke Park Stadium, St Joseph's Avenue
Dublin 1, Ireland


Sport for Business