In the Media


Sport for Business regularly features in media coverage of the commercial world of Irish sport, adding an independent voice of experience to the public debate.

Some recent media coverage includes:

An interview with Pat Kenny on Newstalk around eir Sport’s coverage of the historic encounter between Ireland and the All Blacks in Chicago

An Interview with George Hook on High Noon around the crisis engulfing the Olympic Council of Ireland

Rob Hartnett and Paul Kimmage go Head to Head on whether it is right to bring Lance Armstrong to Dublin for the One Zero Conference. This was a broadcast which created something of a stir…

On Tuesday March 24th Rob Hartnett joined Matt Cooper and Liam Toland on The Last Word to look at the prospect of the RBS 6 Nations moving to Pay-per-view TV from 2018…

photo 2Sailing on the Bay – Sunday Independent

Our night on the water as guests of Providence Resources and the Irish Sailing Association was reported in glowing technicolor in Sarah McCabe’s back page column in the Sunday Independent Business section, focusing on Rob Hartnett’s tip for a likely successor to Patrick Kennedy in the top job at Paddy Power…

Click to read the article.


photo 1On the Spot – Sunday Business Post

Rob Hartnett was quizzed about his life in and around the Business of Sport including the way he got involved, what his ideal job would be, who he most respects in the Business of Irish sport and what are the sponsorship partnerships that particularly caught his eye so far this year…


The Business of Soccer Tours – Today FM

We featured on the Last Word with Matt Cooper discussing the business model of major European soccer teams touring the US and further afield.

The Business of Triathlon – RTE Radio 1

Rob Hartnett of Sport for Business, Brian Crinion of Irish Triathlon and Simon Bewley of Alive Outside, organisers of Hell and Back joined Richard Curran on The Business on RTE Radio 1 to explore the business behind triathlon and adventure racing.

Listen to the Show Podcast here

Irish Sport and Second Screens – Sunday Independent

Research which we conducted with Amárach research on Irish sports fans viewing habits and changing behaviours was covered in the Sunday Independent.

Click to read the article

Future of European Rugby – Sunday Independent

Rob Hartnett of Sport for Business was quoted in the Sunday Independent story about changes to the future of European Rugby.

Click to read the article.

Making Sport Their Business – Irish Examiner

We featured in the Irish Examiner on Monday February 17th when Mike Moynihan wrote about Sport for Business in glowing terms:

Last week I chatted to Rob Hartnett of Sport for Business, ahead of a conference he’s organised for this week. Recent developments (you can’t mention that book again, we have a moratorium — ed) have made me more interested in this kind of thing than heretofore, and it was enlightening to hear from Rob about what his company does. 

“We bring the worlds of sport and business together in ways that people don’t expect,” he says. 

“People think of a company brand on a jersey, but we go deeper than that — we help companies to understand how they can involve their staff and customers in sporting events, existing and new, how to take some of the power and emotion surrounding sport and put themselves into that conversation. Our membership goes from business to government to sporting organisations and we produce daily content and monthly round-table discussions on these issues.” 

Take the brand ambassador concept — Hartnett cites rugby star Jonny Sexton’s link-up with Aer Lingus as a good example: “What does that do? Does Aer Lingus just pay him a load of money to stand in front of a plane? No. 

“They’re able to play on the fact that Sexton flies from Dublin to Paris quite a bit, between home here and Racing Metro, to put it into someone’s head, if they’re flying from Dublin to Paris, to think, ‘if it’s a Monday morning I might be on the same flight as him, I’ll book with Aer Lingus’. 

“Using good video and social media, then, you can work on the fact that he’s a very popular player to have associated with your brand.” 

This Thursday, Hartnett and company host an event in Croke Park with some interesting speakers, including Robert Tansey, director of Sky Cycling’s Tour de France-winning team and Heineken’s director of marketing for Ireland, Sharon Walsh. Check it out — for more details visit

Summit to discuss Sponsorship market

Sponsorship Summit Irish TimesOn Monday February 17th the Irish Times led it’s Back Page Business column with reference to the Irish Sponsorship Summit taking place this week. Click here to read more. 

“We all improve through collaborating around great ideas. As individuals we never have all the answers but coming together in a great format like this will enable all of us to think smarter, act faster and deliver more,” Sport for Business founder Rob Hartnett said.


The Value of Kit Deals and Sponsorship

Rob Hartnett joined Matt Cooper on The Last Word on February 11th to look at the high value world of kit deals across soccer rugby and other sports. The next deal with Manchester United could be worth over €80 million a year. Listen back to the interview from 38:20 in the podcast link above.


The Business of Sports Science

Irish TimesThe Irish Times featured a note on Monday January 6th about the Business of Sports Science conference as part of the 50th Anniversary of the BT Young Science and Technology Exhibition.

Read the article here.


Sport for Budget 

Rob Hartnett joined Anton Savage on the Last Word on October 16th to look at the impact of the 2014 budget on sport. You can hear the interview starting around 42:40 in the link above.

Sport and Budget 2014

RTE Morning Ireland

On the day after the Budget in October Rob Hartnett appeared as a guest of Darren Frehill on RTE’s flagship Morning Ireland programme looking at the good, the bad and the ugly of sport’s treatment in terms of government spending for 2014. Listen to the interview from 1:39:00 in the link to the left.



The Business of Sport

Rob Hartnett from Sport for Business joined Niall Collins from Mason, Hayes and Curren, Paul Collins of Today FM and Ballywire Media and Sunday Business Show presenter Conall O’Moráin for a debate about the power of sport and the opportunities it presents to business. We also covered the ability of sports to transform themselves from within and looked in detail at the hopes and ambitions for the GAA and the Gaelic Players Association with regard to the future of Hurling.

Alcohol Sponsorship of Sport

In July, Rob Hartnett joined Matt Cooper and Bobby Smith, a director of Alcohol Ireland to look at the impact which the removal of tobacco sponsorship, albeit as part of a much wider ban achieved when that was done. You can hear the interview in full from the link above, starting just after 12:00.  The interview covers the question of sport being ‘singled out’ from a wider range of cultural and music events as well as the potential damage that could be done to participation programmes and the overall health of the nation.

The Business of Women’s Sport

Irish TimesIn June The Irish Times covered our Sport for Business Conference on the Business of Women’s Sport at UCD Smurfit Business School.




The Commercial Magic of the GAA

photo-10Also in June The Irish Examiner’s Brendan O’Brien called on our views and those of GAA Commercial Director Peter McKenna to explain the commercial magic that exists within the GAA.