Active Ageing Centre Stage for Ireland Active

Active ageing and the grey Euro will be prominent themes at this years Ireland Active Conference taking place at the Druids Glen Resort this Friday, November 16th.

Canadian Colin Milner, President of the International Council for Active Ageing will be the keynote speaker and will share thoughts that have been sought by the White House Conference on Ageing, the US Department of Health and Human Services and the World Economic Forum’s Global Agenda Council on Ageing.

His talk will be on the theme of how the fitness and leisure sector can help an ageing population to be active.

It is a key demographic and one which will grow substantially in the coming decades as we grow older but remain healthier than ever before.

We will move over the next two generations to a point where the pyramid of age in our population will shift entirely towards those for whom fitness is about health over appearance.  The opportunity for private and local authority fitness providers to meet the demand this will drive is one that can add significantly to their value.

The European Union has published a list of policy objectives in the area of ageing which covers a wide variety of employment and knowledge sharing ideas but which also makes explicit reference to “developing health promotion activities that are specifically designed for the needs of this older people, and ensuring that they are easily accessible in terms of proximity, cost, language and other factors.

It promises to be an interesting day at which Daragh Feighery, the General manager of Center Parcs new facility in Longford and Brian Curtin, EMEA Marketing Director for Fitbit will also be among the speakers.

Sport for Business will be present to report on some of what is delivered to members of the Ireland Active community.

Friday’s Conference is backed by Milon, Expert Leisure, MC Sport and others.

Image Credit: Dan Sheridan,

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