Adventure race secures global sponsor

The sport of adventure racing secured a big win over the weekend when Swedish outdoor clothing brand Helly Hansen was announced as title sponsor of the Killarney Adventure Race.

This is the first partnership of its kind that Helly Hansen has undertaken in Ireland, and it is for a minimum three year period.

This year’s race takes place on Saturday 6th October.  It is a multi-sport event, comprising running, hiking, cycling and kayaking through some of the most beautiful scenery that Ireland has to offer.  Participants can enter as individuals or in relay teams in any of three distances ranging from 25 km to 67 km.  The route includes the Gap of Dunloe, the Black Valley, Molls Gap, the Torc waterfall, Lakes of Killarney, Devils punch bowl, Mangerton Mountain and Muckross House.

Jerry Flannery, Mark Pollock, Today FM’s Mairéad Farrell and adventure racer Avril Copeland are entering as a relay team (pictured).

All participants will receive branded technical Helly Hansen gear.  The brand will also run In-store and on-line promotions in Ireland and the UK with the possibility of worldwide exposure through the company’s network in 40 different countries around the world.

Adventure racing is an increasingly popular sport worldwide and there are a fast growing number of events attracting interest among Irish and overseas participants.  Fáilte Ireland and a number of county councils are supporting events around the country and over 1,000 are expected to participate in this year’s Killarney race.

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