Aer Lingus Backing Irish Women’s Rugby

We wrote last week of Aer Lingus’ murals appearing around the country as part of its support for the Irish Women’s team in the Guinness Six Nations.

Today we can bring you a time-lapse video of how they were created.

There has been a real focus on the Women’s team from the airline this year with a specific version of the ‘home advantage’ TV ad playing through Virgin media’s coverage and a similarly redone poster of Ciara Griffin and her teammates standing shoulder to shoulder with flight and cabin crew in prominent positions.

In a deliberate move, the decision was taken to split the marketing budget equally across the men’s and women’s teams this season, a move which can only be applauded and what a great way to surprise and keep a winning campaign fresh.

The four murals, which appeared in the hometowns of Anna Caplice (Mallow, Cork), Nichola Fryday (Kilcormac, Offaly), Aoife McDermott (Riverstown, Sligo), Larissa Muldoon and Laura Feeley (both from Ballybofey, Donegal), are designed to rally the support of their home towns and the entire nation.

“As the official airline partner of Irish Rugby, we bring Home Advantage wherever the team plays,” said Dara McMahon, Aer Lingus Director of Marketing and Digital Experience.

“For 2020 we are recognising the role of the communities who have nurtured and developed these amazing athletes by commissioning these larger than life wall murals.”

“It’s only fitting and right that Aer Lingus is supporting equally in the promotion of both teams throughout the tournament and I hope that the people of Ireland get behind the team and back the team as they represent us at the pinnacle of their sport both at home and abroad.”

“The women’s team are fast becoming household names and I am delighted that Aer Lingus has shown their support for the team in such a creative, bold and unexpected way,” added Padraig Power, Director of Commercial and Marketing with the IRFU.

“It is initiatives like this that are helping to drive the profile of women’s rugby in Ireland and, most importantly, providing the next generation of rugby players and fans with female role models to look up to and follow in their footsteps.”

Today’s Highlights on Sport for Business

Image Credit: Inpho.ie

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