Aer Lingus Land ‘Le Drop’

One of the greatest opportunities, and biggest challenges of using social media well is the chance to create content that is bang up to the minute in terms of what people are talking about.

Aer Lingus hit the mark ahead of this weekend’s Nat West 6 Nations tie against Italy by getting people to relive their own version of Dave McIntyre’s commentary of Jonathan Sexton’s winning drop goal against France the previous weekend.

Fans roaming Dublin on Saturday morning were invited to try their hand at creating their own moment of iconic words to match the deeds and were rewarded with tickets to the Italian game.

The video has been watched almost 300,000 times on twitter and more again on facebook over the weekend and plays well to Aer Lingus’ campaign theme of #HomeAdvantage.

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