Agency Corner 2020 – Galvin Sports Management

As part of our highlighting of the work done by Sport for Business members throughout 2020 we will run a regular series of features on the more than 30 agencies that are part of our community and who help to bring the link between sport and business to life.

Galvin Sports Management is gearing up for 2020 with the addition of four new athletes to an already strong team.

The representation and marketing agency was founded by Sinéad Galvin in 2016.  Galvin has worked for a spell at Wilson Hartnell after a period of time as Marketing and Communications manager with Athletics Ireland.

“The agency is focused on representing remarkable sportspeople who are exceptional on the field of play matched by personality and personal stories off the field of play,” she said.

“It also looks to reflect the diversity of the sporting world in Ireland and be inclusive in representation; championing Olympians, Paralympians and women in sport.”

Galvin Sports Management has been a long term member of Sport for Business and gave a winning presentation on preparing a pitch for potential sponsors to our Sport for Business Partners event in September 2019.

In terms of sporting success over the last two years, the GSM team has delivered five medals at the world stage, eight European medals, one European record, six Irish records and two All-Ireland Football titles.

In recent weeks, Onside named Irish Gymnast, Rhys McClenaghan and Paralympic Swimmer, Ellen Keane as two of the most marketable sportspeople in Ireland.

Both athletes, alongside Ciara Mageean, have been named in the 2019 RTÉ Sportsperson of the Year longlist.

The new additions to the team are Paralympic Medallist (discus) Niamh McCarthy and emerging stars, Nadine Power (1500m), Patience Jumbo Gula (100m) and Para-athlete Jordan Lee (High Jump).

GSM is also looking to expand its female sports speakers’ portfolio and has added Olympian and Sports Psychologist Jessie Barr to its line-up which already includes exceptional speakers, Ellen Keane (Self-Acceptance) and Nicole Owens (LGBT/Mental Health).

“For me, it’s about the 4 P’s, performance, personality, profile and personal story,” added Galvin.

“The performance part is within the sportsperson and their performance team’s control. I add value by drawing on my communication and brand expertise to help the GSM athletes build their profile and tell their personal story.”

“And in terms of personality, I look to work with individuals that I feel I can build strong relationships with and importantly are able to connect with a wider public for the benefits of brands.”

As we move into 2020 many of the team will continue to work with leading brands who have supported them on their journey to date and several are part of Olympic and Paralympic sponsor plans for the year ahead.”

Team GSM also places a strong emphasis on giving back to society.

Thomas Barr’s recent support of Focus Ireland helped to secure thousands of euro for the charity after his appearance on the Late Late Show before he did the big sleep out in his home city of Waterford.

Ciara Mageean will be working with the Goal Mile this year. Jordan Lee is an ambassador for CARA, Sport Inclusion Ireland.  Nicole Owens is an advocate for mental health organisations having recently worked with Aware while Rhys Mc McClenaghan is linked with Action Mental Health, a charity based in Northern Ireland, to support their campaigns.

Visit Galvin Sports Management Online

Read More: Being Ellen Keane

Image Credit: Seb Daly, Sportsfile

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