AIB is to reveal today the latest in its successful online documentaries and sport features once again with Irish footballing legend Kevin Kilbane taking centre stage, albeit one with a difference.
Over the past two years, the three previous series have focused on GAA with Chris Kamara and Jeff Stelling viewed by Millions in their journey around the GAA in 2017; Roscommon’s battle against the odds this time last year and Harry Redknapp winning out over Gianlucca Vialli this summer.
On the day after Harry went into the jungle as part of this year’s I’m a Celebrity, Get Me out of Here, we will see the fist of three episodes in the story of how Kilbane learnt to be a DJ.
Not just to press play on his Spotify list at the Newstalk Christmas party either but to perform an opening set ahead of the iconic Groove Armada last Friday night in front of a sold-out crowd at Dublin’s District 8.
Part of the new AIB Backing Doing campaign, the three-part series follows him as he finally gets doing an ambition that he has been putting off for years, DJ’ing.
Kilbane’s lifelong passion for dance music always came second to his professional footballing career. Now we get to see his journey to becoming a DJ and playing in front of a live audience.
Over the course of four intense weeks, Kilbane was thrown into the world of electro music, with mentorship from the very best in the business, including Today FM DJ Kelly-Anne Byrne and Groove Armada legends Andy Cato and Tom Findlay.
Having initially believed that he would be performing at a small gig to round out his training, viewers will witness the moment when Kilbane’s mentors Groove Armada drop the bombshell that he will, in fact, be doing an opening set at a sold out club night in front of hundreds of people.
It’s a neat tie in to the AIB #BackingDoing campaign theme and the three episodes, to be released this evening and each of the next two Monday nights will follow him from the very basics of learning how to mix tracks and selecting his set list, through the moments of frustrations and self-doubt, to the nail-biting first step he takes on the District 8 stage.
“To learn to DJ has been a dream of mine and something I’ve always wanted to do,” said Kilbane. “I just seemed to have other things that I needed to focus on. I’ve tripped and fallen many times during my sports career, but the fear of falling flat on my face during the past month has been a totally new feeling.”
“The last four weeks have been a roller coaster; an unbelievable experience – exhilarating, terrifying at times, but ultimately really rewarding. No matter what, I’ve had the time of my life, and I’m so glad that I finally decided to do it.”
“At AIB, we are committed to backing our customers to achieve their dreams and ambitions, something that the Backing Doing series perfectly encapsulates,” added Mark Doyle, AIB’s Chief Marketing Officer.
“We were delighted to work with Kevin Kilbane and Groove Armada on a project that’s both entertaining and inspiring. The Backing Doing series is aimed at inspiring people to do the things they’ve always wanted to do, no matter how big or small and to encourage customers to get out there and pursue that one thing they’ve been putting off.”
The first instalment of Backing Doing goes live tonight, Monday 19th November at 9 pm.
Image Credit: Sportsfile