AIB is up and running for the 28th season of their sponsorship of the GAA and Camogie Club Championships.
Earlier this year they extended their sponsorship of both Club and County for another five years, and it is the way in which they have interwoven the two strands that have made this such a highly praised and effective partnership.
“The Club Championships are one of the most unique, competitive and toughest competitions to win in sport,” said Denis O’Callaghan, Head of Retail Banking with AIB.
“The GAA clubs dotted around the country lie at the heart of the communities in which they are based. We are inspired by every club involved in the Club Championships, and we are proud to be backing all of the involved athletes in their big moments in life.”
This year’s hurling Championship will have a fresh winner with the exit of Cuala from the Dublin Championship. Kilmacud Crokes and Ballyboden St Enda’s have to replay this Sunday after a thrilling final at the weekend to see who will fly the flag for Dublin.
Ballygunner in Waterford, Ballyea in Clare, Midleton in Cork and last year’s runners-up Na Piarsaigh of Limerick will be looking for their chance to get to lift the Cup in Croke Park on St Patrick’s Day.
“This is the time of the year when our clubs and the players who secure county titles get the opportunity to represent their counties with distinction,” added GAA President John Horan.
“Communities get the chance to travel together across provinces and getting to Croke Park on St Patrick’s Day is the end goal for all of those involved. We wish all competing clubs the very best of luck.”
“I would also like to acknowledge AIB’s support who through their sponsorship of both the Club and County Championships are one of the GAA’s biggest and longest supporters as we continue to look to grow and develop GAA at grassroots right around the country.”
“We are delighted to have entered our sixth year with AIB as sponsors of the Provincial and All-Ireland Camogie Club Championships,” said Camogie Association president Kathleen Woods.
“In the past, AIB have been very supportive of our Club Championships through the annual Provincial Player Awards, shining spotlights on our players by creating human interest videos, while they also livestreamed Camogie Finals which may not have been televised.”
Watch out on Sport for Business in the coming weeks as we catch up with AIB on how they will be promoting the Club Championships this year at local as well as national level.
The major online documentary they produced this year was at the heart of club and county going back in time with the story of Erin’s Isle against Catlehaven and recreating the game in 2018 with celebrity managers Harry Redknapp and Gianluca Vialli.