AIB Launches New GAA Content Series

AIB knows how to tell the story of its involvement with the GAA and the latest content series backing the sponsorship of the AIB All Ireland Club Championship hits the back of the net.

You never know when the game you are watching is going to become an epic but with 53 scores and a twist in the dying seconds, the 2011 All Ireland Semi Final between Clarinbridge and De La Salle pretty much had it all.

No the memories of those who took part have been captured in the first of what will be a six-part series released over the coming weeks in the build-up to the All Ireland Finals at Croke Park on St Patrick’s Day.

Produced in partnership with and the Sports Chronicle the mini programmes will be hosted on YouTube and distributed through AIB’s social channels as well as in online media like ours.

AIB GAA Club Chronicles recounts the stories of some of the most iconic games over the last 28 years as told by some of the main protagonists, for the fans.

Each episode will cover the stories of two rival teams who went head-to-head in a match that left them with memories of one of the best wins or toughest losses of their careers.

The first episode delves into the accounts from four GAA greats who were involved in the dramatic Semple Stadium showdown. John Mullane and Michael Ryan give viewers a sense of the heartbreak they experienced on that decisive day, while Micheál and Liam Donoghue tell the story of Clarinbridge’s euphoric victory which saw them progress to the final by the narrowest of margins with a one-point win.

Liam Donoghue, the then Clarinbridge goalkeeper, portrays how important this fixture was by simply summarising, “Club is number one, County is number two,” while Waterford legend and De La Salle forward John Mullane captured the sheer devastation of the lost opportunity when he admits, “I’ll take that game to my grave”.

It’s an emotional tale with a balanced view from each club, while it demonstrates the importance of club GAA within a community. Created for the families, parishes and communities who have shown unconditional support for their clubs, the AIB GAA Club Chronicles aims to bring these incredible stories back to life for the fans. Through personal interviews, archive footage and photographs, viewers will be able to experience #TheToughest moments throughout AIB’s sponsorship of the All Ireland Club Championships.

Having extended their sponsorship of both Club and County for another five years in 2018, AIB is pleased to continue its sponsorship of the GAA Club Championships for a 29th consecutive year.



Similar Articles