AIB Make Ad Game Real

AIB’s new TV ad bringing a retro gaming feel to the GAA journey from club to county has now been brought to life with an actual game.

The players are represented through digital 8-bit characters, with old school digital music to match, and the game allows users a virtual experience of the sacrifices and hurdles encountered by GAA athletes on and off the pitch.

The ad starts off with the player putting the hard hours of practice in at their local club; shooting practice, followed by a gym session, and then a scenario where the player has to resist temptations such as junk food and instead opt for the healthy option of a salad.

The player is noticed for their hard work and commitment at club level and then gets a shot at county trials. The player succeeds and they are then brought up to county level.

More challenges face the player; social events, making training on time, hard questions from the media before the player makes it to the final level, Croke Park on All-Ireland Final Day.

The game makes it look easy but we have tried it in a sneak preview and while our gaming skills would not be at an elite level, we can assure you it’s not.

Though others in the Sport for Business household said they would definitely make it all the way.

The Toughest Journey game is playable on  mobile through AIB’s Twitter and Facebook or on desktop, accessing it through AIB’s website. Players will be able to compete for weekly prizes, as well as one lucky winner getting to join some of GAA’s best players with a VIP experience at the GAA All-Ireland Senior Football Championship in Croke Park on Sunday, September 2nd.

The game can be accessed at

“The new ad and game reflects AIB’s unique position as sponsor of both the Club and County Championships,” said AIB Head of Group Brands, Mark Doyle speaking to Sport for Business.

”Both the advert and game detail the life choices and obstacles faced by GAA players as they strive to represent both their Club and County.”

“AIB passionately believe we share a deep understanding of what GAA means to Ireland as a nation. We hope the ad portrays the commitment and dedication shown by GAA players across Ireland. Not just at County level, but also at the grassroots of GAA where county players start their career, at home with their local Club.”

The ad and game follows AIB’s recent 5-year extension to its sponsorship of both the AIB GAA All-Ireland Club Championships and the GAA All-Ireland Senior Football Championships, building on its 27-year partnership with the GAA that dates back to when it first sponsored the 1991/1992 AIB GAA All-Ireland Club Championships.

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