The three-minute video captures the unique challenge faced by four fans from counties Mayo, Kerry, Dublin and Tyrone that requires them to make one of the toughest choices imaginable as a GAA supporter.
Viewers can see below the fans grapple with the decision to forgo watching their team compete in the semi-final in order to win tickets to the All-Ireland final; or give into temptation and press a button to watch the semi-final but miss out on tickets to the final.
The video showcases the full spectrum of emotions relatable to all fans – from frustration and contemplation to elation and disappointment. Blindfolded, the four fans enter a solitary room where they are presented with the scenario: miss an unmissable semi-final and win tickets to the All-Ireland final, or watch their team compete on screen but lose the tickets.
While in the room, the fans have no knowledge of the happenings of the game and are only given notifications of points and goals without knowing which team scored. Ultimately, one button lies between the fans and their decision.
“AIB is excited to be releasing The Toughest Temptation, which is an innovative portrayal of just how far fans are willing to go to get tickets to the All-Ireland final and experience the incredible atmosphere at Croke Park on match day,” said Mark Doyle, Chief Marketing Officar at AIB.
“As sponsors of both the Club and County Championships, we are proud be backing not only teams and players, but the fans and communities that support them.”
“The Toughest Temptation reflects the passion and dedication behind what it means to be a true GAA fan.”
“Although divided by different clubs and counties, all GAA fans are united in their passion and commitment to their teams and the sport. Being a fan means being there for the ups and downs of success and failure but never wavering in support. The Toughest Temptation proudly acknowledges that commendable and admirable spirit.”
Here is the video in all its pain and glory. What would you do?
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