AIG’s logo is to be replaced on Dublin jerseys over the coming weeks by that of children’s charity Aoibheann’s Pink Tie.
Dublin footballers will wear the jersey on Sunday, August 5th, during their final game in the All Ireland Senior Championship Quarter Final series against Roscommon.
The camogie team will don the jersey on the same weekend during their All Ireland Quarter Final game against Galway in Páirc Uí Chaoimh on Saturday, August 4th. Finally, the ladies footballers will wear the limited-edition jersey during their All Ireland Quarter Final game on August 12th.
All three matches will be televised to a combined audience that wil be likely be in excess of one million viewers.
It is a bold statement for the sponsor to do so at such a critical stage of the season and echoes that of Bank of Ireland who did likewise for the Irish Heart Foundation and the Northern Irish Alzheimers Society on Leinster, Munster and Ulster rugby jerseys earlier this year.
Aoibheann’s Pink Tie was selected by AIG Ireland’s staff to be their chosen charity for 2018. Nominated as one of five put forward from across the workplace, the charity which provides financial and practical support to children and their families battling cancer proved to be a heartwarming winner when it was voted on internally.
It is not hard to see why. We spoke to co-founder Mick Rochford yesterday and you could only be impressed by the human story behind the charity and the work it does.
Rochford’s baby daughter Saoirse was stillborn and when his long time friend Jimmy Norman’s daughter Aoibheann was diagnosed with cancer they faced the worst thing that any friends go go through.
The two girls are buried two graves apart and the friends have created the charity in their memory. The name came froim Norman’s idea that all the men at Aoibheann’s funeral should wear pink ties, her favourite colour.
“We help out with stuff that allows families focus on their child. That might be help with a mortgage payment, rainbow days to give children a chance to make a dream come true, and practical help that can help in many different ways.”
“There are about 150 children diagnosed each year and with the battle often lasting three years we have helped about 1,000 families in some way since we were set up in 2010.”
“It’s not a big charity, it is based on the things that we do as a community to help others in the same horrible place.”
“This partnership will be a great boost. We have long been Dublin fans and when I saw the logo actually on the jersey today, I could barely believe it. It’s very emotional.”
The Dublin jersey takeover is just one-way AIG Ireland has backed Aoibheann’s Pink Tie this year with various other volunteering and fundraising events organised by their staff.
“We hope that seeing the logo for Aoibheann’s Pink Tie on the Dublin jerseys will make more people aware of the great work Aoibheann’s Pink Tie are doing taking care of families with children diagnosed with cancer,” said AIG Ireland General Manager Declan O’Rourke.
Aoibheann’s Pink Tie supported by AIG has set up a €2 text donation, allowing Dublin fans to also show their support to Aoibheann’s Pink Tie.
Text AIGAPT to 50300 to donate €2. Text costs €2. Do it now if you have read this story. You cannot imagine the difference it can make.
Image Credit: David fitzgerald, Sportsfile