A big part of any partnership between business and sport is the ability to transfer value from one to another. Members of the Ladies Gaelic Football Association will get just that from this morning as AIG extends a range of discounts to all of them.
The brand, which has backed Dublin GAA, Golf, Tennis and Badminton in recent years, came on board earlier this year as official insurance partner to the LGFA and the fruits of that are now beginning to show.
Intercounty players can get 25% off the cost of car and home insurance while regular members can avail of a different range of discounts, all of which will be welcome.
It’s an incredibly competitive market and sport has reaped the benefit with Aviva, Liberty insurance, Allianz, Laya and AIG all involved at a high level in partnership and spreading real value among those engaged in sport.
AIG is a long-time supporter of both male and female sports nationally and internationally. The addition of the LGFA to AIG’s sponsorship portfolio further strengthens the insurer’s backing of female sport in Ireland.
They have been a long-term sponsor of Dublin LGFA, Dublin Camogie, the Irish Ladies Golfing Union, and globally AIG sponsors the New Zealand rugby Black Ferns and the AIG Ladies British Open Golf championship.
It is also a major backer of the 20X20 campaign and of the Sport for Business Game Changer network bringing together players and businesswomen to help each other’s journey through sport, work and life.
Four players were on hand for yesterday’s launch all speaking openly and with feeling about the way that sport has impacted on their lives and the challenges that lie ahead.
All of their stories are different, from Ciara Trant letting go of her dreams to play County before being reinvented as a goalkeeper and going on to win an All Star, through to Áine McDonagh from Galway talking through being picked out of a club match having felt her own ambitions were more likely to lie in Basketball.
“We are thrilled to celebrate coming on board as the Official Insurance Partner to the Ladies Gaelic Football Association,” said General Manager of AIG in Ireland, Declan O’Rourke.
“It’s the first step in what will surely be a mutually beneficial relationship.”
“We are delighted to have extended our sponsorship portfolio in Ireland to support ladies Gaelic football throughout the country. It very much ties into our support of female sport and our #EffortIsEqual campaign.”
“We are delighted to be involved in today’s launch,” added Marie Hickey, President of the Ladies Gaelic Football Association.
“This is a very real way that we can offer something of value to help not only our inter county players but all those who are involved in the sport.
AIG will shortly be revealing details of this year’s Jersey Swap where they give over their branding on the shirt of Dublin’s four senior teams for one very good cause.
The Ladies Football Association and TG4 will also announce details of this year’s All Ireland Championship in the coming weeks. keep up to date with all these and much more on Sport for Business through the summer.
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