AIG and Dublin footballer Martha Byrne are the stars of a new video launched to promote equality in sport and part of the 20X20 Campaign.
The brand has consistently backed up the words with the use of players from all four codes of Gaelic Games when undergoing activity with Dublin GAA and they have done likewise through their other sporting sponsorships as well.
They back Men’s and Women’s golf with the GUI and the ILGU while it was down to AIG’s Sponsorship that the Irish Women’s Tennis Open was revived in 2017 to take place alongside the Men’s tournament.
Byrne, who plays for Cuala at club level, was a timely choice to have included in the video having been one of the two Dublin players named this week on the Lidl Ireland National League Team of Division One.
Another great video and here it is in full…
Join us next week when we will be talking exclusively to AIG Sponsorship Manager John Gillick about the brand support for the 20X20 Initiative.