AIG Pays Tribute to Golf Legend Bruen

We’ve had a little more time to reflect of late and that allows time for memories to be brought back that otherwise might have been lost in the constant rush forward.

Golf will be one of the first sports to make a partial comeback from the lockdown but it is the past rather than the near future that was uppermost in this classy video piece from AIG looking back on the history of Jimmy Bruen who would have been 100 years old today.

Three-time Major winner Padraig Harrington, who features in the video commenting on the career of the late Bruen, said: “I used to play a lot of scratch cups, and Jimmy Bruen had won them all. This name kept cropping up and the miracle things he did on the golf course – they were kind of like fairytale stories.”

The video was made by CNN Living Golf Executive Producer and Host, Shane O’Donoghue, a long-time admirer of Bruen, who devoted the first chapter of his 2007 book “Legends in their Spare Time” to Bruen. The video features rarely-seen before footage of the great man in action and contributions from well-known golfers past and present.

His name is immortalised in the AIG Jimmy Bruen Shield, one of the Irish game’s most prestigious prizes that forms part of the Golfing Union of Irelands (GUI) AIG Cups and Shields, one of Irelands largest sporting competitions. AIG have been proud sponsors of Irish amateur golf for over 20 years and also sponsor the ladies ILGU AIG Cups and Shields.

Bruen was a teenage prodigy and arguably never got to fulfil his enormous potential, World War II robbing him of six years of his career before a wrist injury suffered at just 27 years old eventually ended his playing days at the top level.

As a teenager he equalled the course record for an amateur on the Old Course at St Andrews and few weeks later he was part of the Great Britain and Ireland team that beat the USA, securing a first ever Walker Cup win.

He went on to win many of the amateur game’s top prizes, including the Irish Amateur Open and the Amateur Championship, otherwise known as the British Amateur Championship.

Fittingly, given the competition that bears his name is proudly sponsored by AIG, Jimmy made his living working in insurance, setting up a brokering business in Cork, where he lived with his wife Nell and children.

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