The AIM All Ireland Marketing Awards took place in Dublin last night and the noise of celebration from Sport for Business members was as great as that coming from Croke Park around the corner at the Rolling Stones.
AIB landed the top award for Marketing Team of the year. Well done to all of those involved in their partnership with the GAA and so much more.
Sorcha Fennell Sheehan who we featured only this week talking about the sponsorship programme at Bord Gais Energy was on hand to pick up the hotly contested Award for Best Sponsorship Management.
Heineken Ireland took the gong for Mobile Marketing while Liberty Insurance secured the Digital Marketing Campaign Award.
Lidl Ireland picked up the Award for Corporate Social Responsibility and for Brand Campaign of the Year while Laya Healthcare won the integrated Marketing Award.
It is a privilege to work closely with so many fine professionals and they deserve something of a lie in after their wins last night. We will be back a little later with a more detailed review of the campaigns that won the awards for them.