It was a night of celebration for some of the biggest commercial partners of Irish sport last night at the All Ireland Marketing Awards.
Good friends and members of Sport for Business were right to the fore and the work they had done with sporting partners was very much to the fore.
AIB won the Marketing Team of the Year Award, another to add to the shelf for work inspired by their still fresh 25 year relationship with the GAA.
Read More: Looking ahead with AIB to 2017
Vodafone has only completed the first year of its partnership with Irish Rugby but what a year it was with ‘that’ win over the All Blacks and they picked up the Award for Sponsorship Management.
Read More: Elegant Effective Activation from Vodafone
Lidl have been among the most impactful partners of sport through their partnership with Ladies Football and they were the popular winners of the Best Advertising Campaign Award.
Read More: Lidl Goes Local with Ladies
Littlewoods Ireland are also new to the world of Gaelic Games through sponsorship of the All Ireland Hurling and Camogie Championships. They were winners in the best eCommerce category which indicates the very 21st century impact they can have on Irish sport.
Read More: Littlewoods Onboard
Among other winners on the night were Ulster Bank, Irish Life Health, Supervalu and Three while shortlisted members of Sport for Business also included Electric Ireland and Lifestyle Sports.
Congratulations to all involved on the night. Representing Ireland on a national and global stage is not restricted to those who wear a kit.