It’s a special year with history on the line for Dublin as they bid to secure an unprecedented five in a row.
Throughout this week we will carry special content from the sponsors involved in the teams and the tournament and highlight the kinds of activations that are taking place around one of the biggest days of the year in the irish sporting calendar.
We will look at the distribution of tickets for such a ‘must see’ event and how the focus is on clubs in the competing counties as the primary source of distribution.
We will also look at some of the fundraisers that are taking place in order to highlight the ways in which the biggest events can have a major influence on the way in which the whole of the GAA operates throughout the year.
It’s an incredible week to be involved with in irish sport and it will dominate the back pages, the screens and the smartphones over the next six days.
Sport for Business is not the place to find the most detailed analysis of how the game will be played but there is nowehere better for in depth reporting of the way in which the day is put together from a commercial perspective.
Image credit: Brendan Moran, Sportsfile