There’s a hint of common sense in the use of sports stars who are obliged by the rules to wear mouthguards to promote oral hygiene.
That is the reason why Mayo’s Andy Moran, Dublin’s Cian O’Sullivan, Kerry’s Paul Geaney and Cork’s Seán Óg Ó hAilpín were on hand yesterday to launch the #AllIrelandSmiles campaign for 2018.
The team behind Sensodyne, Corsodyl Daily, and Aquafresh Kids have got together to educate Ireland’s primary school students on the importance of good oral hygiene to kids aged 5 – 12.
The campaign will be giving away thousands of toothbrushes as part of the second year of the All Ireland Smiles roadshow.
This will tour across Ireland between now and the end of the school year, stopping off in each ambassador’s county.
The roadshow will continue to tour across Ireland during the summer where it will stop off at Laya Healthcare’s City Spectacular in Dublin on July 6th, 7th and 8th and continue to Cork on July 14th and 15th.
Attracting crowds of up to 250,000, Laya Healthcare’s City Spectacular is Ireland’s largest free summer festival.
“We are delighted to launch #AllIrelandSmiles for a second consecutive year in Ireland,” said Eilis Tobin, Marketing Manager, Oral Care, GSK Ireland.
“Oral health care is a vital part of your overall health, and we want to ensure children as young as 5 begin to take their oral healthcare seriously.”
“We will visit 8 primary schools across four counties, reaching thousands of students. Each student will receive a free toothbrush and tips from our dedicated oral health specialist, an initiative we are proud to lead in Ireland.”
Sport for Business and Ulster Bank will bring the ‘Help for What Matters’ Rugby Club Roadshow to Galway Corinthians on Thursday, April 19th; Young Munster in Limerick on Monday, April 23rd, Cork Con on April 24th and Lansdowne in Dublin on Thursday, April 26th. Admission is free for clubs but registration is required at www.helpforwhatmatters.com