As soon as the All Ireland series draws to a close there is always a rush of launches and promotional opportunities for players to rattle through.
It works in terms of media interest as the players will generally have been in lock down for most of the summer and there are plenty of stories to be unearthed.
Dublin’s Cian O’Sullivan and Kerry’s Paul Geaney were in the spotlight yesterday with Sensodyne and Corsodyl the brands to benefit from their stardust and some cute pictures at the launch the #AllIrelandSmiles.
Both were out a week ago for the launch of the PwC All Star Awards but such is the appetite for footballers thoughts and opinions that they are scattered across the sports pages again this morning expanding on Jim Gavin’s calm demeanour and the likelihood of Pat Gilroy as Dublin hurling manager or Kerry star players giving it another go and staying with the sport.
Off the back of that are plenty of images like the one above taken by Morgan Treacy promoting a competition to find out which county is the smiliest county in Ireland and offering one lucky participant a chance to win €5,000.
To enter, participants have to upload a selfie showing off their smile to social media using #AllIrelandSmiles and tell the world what they love about their county and why.
There is a strong sales promotion element with the two brands on sale for half price through October as well as an All Ireland Smiles roadshow which will also tour Ireland across the next four weekends, kickstarting in Paul Geaney’s Dingle in Co. Kerry.
Oral health specialists from Sensodyne and Corsodyl will be on hand to answer any questions the public may have on oral health, offer tips and discuss the full range of products though the bigger draw might just be having Geaney, O’Sullivan and Rena Buckley on hand in their respective home counties..
Speaking at the launch, Eilis Tobin, Marketing Manager, Oral Care, GSK Ireland said, “We’re delighted to launch the #AllIrelandSmiles competition in Ireland where one lucky winner will win €5000. Our ambition is to promote oral health across Ireland and we hope to do this through the competition and through our roadshows across the nation.”
PwC, Dublin GAA and Wilson Hartnell are among the more than 220 organisations that play an active part of the Sport for Business community.
Image Credits Inpho