In a move which could have significant benefit for the Irish Olympic movement, it was revealed yesterday that Allianz is to become a major global partner of the International Olympic Committee and that it has extended its partnership with the International Paralympic Committee.
The deal with the IOC will come into force from 2021, while the IPC deal is an extension of one that has been in place since 2011.
They will both cover the Winter Games to be held in Beijing in 2022 and a yet to be announced location in 2026 and the Summer Games in both to be held in Paris in 2024 and Los Angeles in 2028.
Allianz will work with the IOC to provide innovative and integrated insurance solutions to support the Olympic Movement, including the Organising Committees of the Olympic Games as well as National Olympic Committees around the world and their teams and athletes.
The support will include existing products, such as fleet and property and casualty insurance, but also insurance solutions for future products and services, driven by technological changes.
The ambition of both partners is to use the power of sport to connect with new audiences via digital channels, including the Olympic Channel. Engaging with the next generation in their preferred way gives Allianz the opportunity to cover their insurance needs.
Having been a long-term supporter of the International Paralympic Committee, most recently as title sponsor of the Allianz World Para Swimming European Championships in Dublin, Allianz will also become a “Worldwide Paralympic Partner” from 2021 as part of this agreement.
Ireland is one of 14 National Paralympic Committees to which Allianz has extended its global partnership to encompass and this could be an area that will be of significant interest to Sarah Keane and Peter Sherrard as they expand the search for commercial par5tners to back the newly recast Olympic Federation of Ireland.
There is no firm indication that a similar path to that trod in Paralympics will be part of the Olympic deal but there is a proven model in place, as well as a set of relationships that could become a winner for both parties here as well as at the global level.
“This new partnership demonstrates the global appeal and strength of the Olympic Movement, and we are delighted to be working together in the long term with Allianz to support sport around the world,” said IOC President Thomas Bach.
“Allianz has built a global business founded on trust. With this partnership, together we are building a foundation based on mutual trust. Allianz also has a strong sporting heritage and, in line with the Olympic Agenda 2020, we share a digital ambition of connecting with young people around the world to promote the Olympic values and the power of sport.”
“I am thrilled that we are joining a global community of athletes and people enthusiastic about sport and teamwork – in addition to our existing strong partnership with the International Paralympic Committee,” added Allianz CEO Oliver Bäte.
“Through the IOC’s digital and social channels, we can connect with more people than ever before and offer them our expertise in insurance.”
“We believe the world is a better place when people have the courage to leave differences behind and stand together to achieve better outcomes for themselves and for the societies they live in.”
“We’re excited about the opportunity to move Allianz into new markets, as well as strengthening our position in existing territories,” concluded Jean-Marc Pailhol, Head of Group Market Management and Distribution at Allianz SE.
“As a world-leading insurer, Allianz is directly embedded in all the great events which make and transform our global society. That is why becoming the Worldwide TOP Partner in the insurance category of the IOC and the IPC is important for us.”
“We will work together to take both teams to the next level – digitally, commercially and globally. Together with the IOC and the IPC, this is a perfect way to share our passion for sport and the social, physical and mental benefits it brings to humanity.”
Damien O’Neill from Allianz and European Para Swimming Champions and Paralympic Games medallist Ellen Keane will be speaking at next week’s Sport for Business Sport for Social Good Conference in Dublin.
There are a limited number of tickets still available to hear from them and others including the CEWO of the Manchester Foundation talk about the way Sport and Business can come together to effect lasting social impact.
Read more about our 2018 Sport for Business Sport for Social Good Report and half day conference on September 27th and reserve your place to hear about campaigns from the Manchester United Foundation, Unicef, Allianz and many more