Ambassadors, Inclusion and Women in Sport at Sport Industry Awards

The 2020 Irish Sport Industry Awards, managed and delivered by the Federation of Irish Sport, are a highlight of the year and we are now less than two weeks away from the closing date for applications.

Rob Hartnett from Sport for Business will Chair the judging panel drawn from the great and the good of Irish sport and business.

The judging process is completely open and transparent and the group of eleven judges will meet over a long day’s coffee and deliberation to determine that the ultimate winners really are the best of the best.

In order to be in the mix to be recognised by your peers, we have to know about the work that you have been doing.

Over the coming days, we will highlight each of the awards that is open to public nomination and explore what the criteria are that we will be looking to judge against.


Best Use of Brand Ambassadors from Sport

To be entered by an organisation that utilises ambassadors as a core piece of their marketing. The use of ambassadors can be in relation to a specific project or organisation as a whole.

This is a new category for 2020

Judging criteria:

  • Evidence that using ambassadors has created a lasting connection between consumers and the brand.
  • Innovative use of ambassadors that differentiates from competitors.
  • Evidence of cost-effective use and return on investment.
  • Demonstrate measurable impact for the organisation, partners, and its consumers.

Find out more and enter now


Best Initiative to Promote Women in Sport (The 20X20 Awards)

The 20×20 campaign aims to champion Irish females who are active in sport at any level. This award is for an individual or a group who have demonstrated continued commitment to growing women’s participation and made an impact either locally or nationally in the last year.

Previous winners:

2019 Waterford and the FAI – Soccer for Girls

Judging criteria

  • Evidence of commitment to growing female participation in their chosen sport or physical activity.
  • Evidence of sustainable growth in female participation within the club/team.
  • Demonstrate long term vision with regard to increasing female participation in any form – umpire, referee, coach, athlete, participant.

Find out more and enter now


Special Award for Inclusive Sport Initiative

Open to any organisation either within the sports industry or is using sport as a vehicle, which promotes the diversity and inclusion agenda to improve business performance. This award can be entered by agencies, brands, broadcasters, events, governing bodies, leagues, rights holders, teams, venues and more, for internal or external-facing work.

Previous winners:

2019 Gymnastics Ireland – GymABLE
2018 FAI Football for All

Judging criteria

  • Prioritise diversity and inclusion through their own programmes or as part of external projects.
  • Understanding that new ideas, creativity, innovation and success come by including different perspectives and experiences.
  • Demonstrate how diversity and inclusion has played a key role in a number of ways such as, but not limited to, events, governance or campaigns.
  • Delivery of content that targets and engages with the designated target audience.
  • Impact on the organisation’s workforce, impact on the organisation’s consumers and/or the sport it serves, or sport as a whole via campaign/movement-led work.

Find out more and enter now

Read More: Check out the Awards in Marketing, Communications and Participation
Read More: See the full list of judges here
Read More: Read about the full list of Awards from the launch last month

Image Credit: John Lambert

Similar Articles