Off The Ball have signed a three-year partnership with The Aer Lingus College Football Classic and Irish American Events.
The partnership will be aimed at the growing interest in American football in Ireland and comes at a time when there is peak interest in the NFL approaching the Championship weekend, effectively the semi-final stage of the Superbowl.
The action thus far through the playoffs has been among the most exciting sport of the past twelve months.
The Aer Lingus College Football Classic, returns to Dublin this August for the first in what will be a run of five years.
Following recent announcements of Navy v Notre Dame this year and Illinois V Nebraska for 2021, Off The Ball will now create a new permanent hub for Irish football fans – die-hards and newbies!
It will be the home for all things American Football, it will be hosted on Offtheball.com and will include exciting features such as;
- ‘The Snap’ podcast covering NFL, NCAA and American Football domestically – hosted by Ger Gilroy, Cian Fahey and Ronan Mullen
- Events including Superbowl parties, community meetups and live podcast recordings
- Cian Fahey’s Five Takeaways article every Monday morning
- Major competitions – opportunities to win match tickets for the Aer Lingus College Football Classic, as well as other one-of-a-kind exclusive football prizes
American Football will feature across Off The Ball’s radio, online and social channels, providing in-depth, behind the scenes action and analysis every week.
“American College football has had a presence in Ireland since 1988 with several visiting games to Dublin over the years,” said Sabrina Egerton, Marketing & Communications Manager with Irish American Events Ltd.
“With the introduction of a 5-game series kicking off in 2020 this presence will further cement Dublin as the European Headquarters of College Football.”
“Through our partnership with Off The Ball we look forward to creating greater awareness around the sport, not only at a college and professional level but to also shine a light on the American football league in Ireland at grassroots. “
“American College Football is so #MuchMoreThanAGame, we are excited to bring the fanfare to Dublin over the coming years with pep rallies, tailgating, rivalries, community and traditions…these games have something for everyone and we look forward to bring you on the journey with Off The Ball.”
“We’re delighted to partner with the Aer Lingus College Football Classic and Irish American Events,” added Ger Gilroy, Managing Director of Off The Ball.
“College games bring a brilliant atmosphere to Dublin city and entice thousands of Americans to travel around the country every year. It’s a brilliant idea and has come to fruition through the vision of a small but dedicated group. It’s a perfect partnership for us as the audience for American football grows year on year.”
Both Off The Ball and Irish American Events are members of the Sport for Business Community and we will be making a further announcement about their new partnership tomorrow morning.
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Image credit: Irish American Events