Athletics Ireland has confirmed it will live stream six high profile Irish Life Health athletics events taking place throughout 2019.
The first of these will be the Junior and Under 23 Indoors which takes place this Sunday, January 27th.
Over 250,000 tuned into streamed athletics events in 2018 and the aim this year is to top 300,000. It’s an impressive target and the sport will once again be working with David O’Shea and his team at nTrai to deliver the streams.
“We are delighted to be able to offer this service again in 2019 and we must thank our sponsor Irish Life Health for providing us with the platform to showcase our great sport to an ever-increasing audience,” said Athletics Ireland Marketing Manager Daragh Browne.
“Irish Life Health has been a fantastic supporter of Athletics from grassroots right up to masters level and we are looking forward to working with them again this year to promote athletics as a sport for life across the country.”
“Our target this year is to stream six high-class national athletics events and to reach over 300,000 views. It’s an ambitious target but streaming of the 2018 Irish Life Health Senior Indoors attracted a viewership of over 90k alone and the feedback received from fans was overwhelmingly positive.”
“We are really excited to work with Athletics Ireland to offer live streaming at these six Irish Life Health events this year,” added Liz Rowen, Head of Marketing at Irish Life Health.
“There is a 300,000-strong running community in Ireland and the increase in viewership represents a real appetite for live coverage.”
“Through our partnership, we have a shared vision to get Ireland active and staying healthy.”
“Streaming these events and showcasing talent will hopefully help to inspire the next generation of athletes to get involved in the sport.”
“This is the fifth year in which Athletics Ireland has live streamed our Irish Life Health events,” said Athletics Ireland CEO Hamish Adams.
“We are delighted that as part of our renewed three-year partnership we will once again be partnering to promote our great sport to a growing audience.”
How people watch live sport is constantly evolving and streaming is an ever important part of how the sport is seen.
While RTÉ was there for Thomas Barr’s medal performance at the European Championships in Berlin last year, it was a live stream that brought Sarah Healy’s triumphs in Hungary to a tuned-in audience.
Three years ago that would have been at best on a grainy iPhone but the technology costs have fallen bringing the ability to stream effectively to a much wider group of sporting bodies and ultimately sporting fans.
2019 Live Streaming Schedule:
27 January Irish Life Health Junior and U23 Indoors at AIT, Athlone
16 February Irish Life Health Senior Indoors at Sport Ireland National Indoor Arena
30 March Irish Life Health Juvenile Indoors Day 1 AIT, Athlone
1 June Irish Life Health All Ireland Schools Track and Field, Tullamore
6 July Irish Life Health Junior and U23 Outdoors, Tullamore
27 July Irish Life Health National Seniors Morton Stadium, Santry
Hamish Adams of Athletics Ireland will feature shortly in ‘Leading Sport’ a new series of interviews with the CEO’s and leaders of the sporting governing bodies that make up Ireland’s rich diversity of sports.
Athletics Ireland will also be one of the sports to take part in our 2019 Partners event to take place in the spring and which brings together different sports with potential commercial supporters.