Athletics Ireland has confirmed another partnership renewal with Affidea returning for another year as preferred medical provider of diagnostic imaging and outpatient services.
Affidea operates a network of clinics across Ireland, with ExpressCare Minor Injuries and Illnesses Walk-In Clinics in Northwood and Tallaght in Dublin, and The Elysian in Cork, providing a faster alternative to busy Emergency Departments.
It is part of a larger European operation controlled by an Italian -Swiss family and operating in 15 countries across the continent.
It used to be known as Euromedic but changed the brand identity in 2015.
The name is a mix of ‘Af’ for affinity, ‘fi’ for fidelity and ‘idea for positive thinking, at least according to the branding experts who created it.
The company has sponsored the Affidea Rock ‘n Roll Half Marathon in Dublin for the past three years.
“We are delighted to once again support the great work being done by Athletics Ireland,” said Affidea Executive and former Rugby International David Corkery.
“Our clinics across the country offer athletes a direct, fast and, most importantly, very professional service should they require any treatment.”
“Many of the injuries that athletes report with are often triaged as a Class 4 or 5 injury, so it’s not uncommon to wait 6 to 7 hours to have a broken finger reset, for example. We all know that the most important time for an acute injury is the treatment administered immediately after the fact and the first 12 hours are the most critical in getting you back on track.”
Speed is obviously important to Olympian athlete Thomas Barr who said at the announcement that “Time is of the essence to detect injuries, so having these kind of diagnostic tools to help identify the problem can help significantly reduce time-out and get you back on the road to recovery.”
ExpressCare physiotherapists located on-site can further provide rehabilitation instructions, minimising the time it takes to get back training.Affidea Executive and former international rugby player, David Corkery, said;
“We are very excited to once again have the opportunity to work with Affidea, who have been one of the great supporters of athletics over recent years,” added Athletics Ireland CEO Hamish Adams.
“ExpressCare provides an excellent walk-in service to treat minor injuries and illnesses, and the expertise on offer within these centres is a service we would encourage all of our members to use in times of need.”
“The importance of treating all injuries immediately and appropriately to aid recovery cannot be underestimated. We look forward to working closely with Affidea and supporting our membership through this expert service.”
“The renewed sponsorship will also see Affidea partner with Athletics Ireland for the upcoming Irish Runner 5 Mile on June 15th and 10 Mile on July 13th.
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