Aviva is to partner with OffTheBall.com to deliver an industry first in sports broadcasting.
Kicking off with Ireland’s first game of the Guinness November Series, against South Africa this Saturday, OffTheBall.com will broadcast live on social media channels from the Aviva Fan Studio, at the Aviva Stadium, for all home international rugby and soccer matches.
This will include next Tuesday’s home-leg of the Republic of Ireland’s World Cup play-off against Denmark.
Speaking about Aviva’s new partnership with OffTheBall.com, Aviva’s Group Sponsorship Manager, Mark Russell, said:
“This is a fantastic partnership that will offer fans an alternative in match-day commentary and analysis,” Said Aviva Group Sponsorship Manager Mark Russell.
“The OffTheBall.com team will broadcast live on their and Aviva’s social media channels with a blend of pre-match, half-time and post-match commentary and reactions, from some very special guests and former international players.”
“Our aim is to offer fans and our customers an easily accessible alternative, whether they are on the couch or on the go, from the heart of the action.”
This new approach is a natural extension of how the show covers major sporting events and broadens the reach to Aviva’s base of social followers as well.
RTÉ holds the live radio broadcast rights in terms of the match commentary for both teams at the stadium though Newstalk have always built their programmes around the main sporting event whenever Ireland are in action.
The Aviva Fan Studio will also offers fans the opportunity to be part of a unique, VIP match-day experience, through competitions that will run across Aviva and OffTheBall.com social media channels.
Winners will begin their match-day experience with a pre-match pitch-side tour of the Aviva Stadium. Fans will then be led up to the Aviva Fan Studio, where they will watch the match in the company of former international players, while also being part of an intimate audience for OffTheBall.com’s live social media broadcasts.
“We offer rugby and soccer fans the opportunity to enjoy a money-can’t-buy experience through our Aviva Fan Studio,” added Russell.
“This new partnership will greatly enhance that experience. Not only will our Fan Studio guests get a bird’s eye view of what goes on behind-the-scenes on an international match-day, at the Aviva Stadium, they will also be part of OffTheBall.com’s live match-day broadcast.”
“This new partnership with Aviva is a really strong fit for us and one that everyone at OffTheBall.com is very excited about,” Off The Ball Managing Editor Ger Gilroy.
“We are constantly reviewing and implementing new ways to deliver the best sports coverage and analysis to our followers. Broadcasting live from the Aviva Fan Studio not only gives us great access to the Aviva Stadium on international match days, but allows us to introduce the visual element to our social media followers, from one of the best vantage points in the stadium.”
“With former international players, from both codes, now fully ingrained in the OffTheBall.com team, we will also be able to pull on their expertise, throughout this partnership.”
“The fact that we will be joined by an intimate audience of competition winners for each match is an added bonus. We love broadcasting live with audiences – they add to the atmosphere of the broadcast and they also act as a great barometer for how guests’ comments and opinions will go down with our viewers and listeners.”
This is another step towards the new future of sports broadcasting where traditional and social media weave in and out, enabling fans to pick up via whatever chanels they are closest to and most engaged with. It will be interesting to follow over the coming days.
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