Aviva’s New Deal with Irish Women

Aviva Ireland has announced an initial three year sponsorship agreement with the Republic of Ireland Women’s National Team.  The deal will run until 2021 and will kick off with this week’s crucial double-header of World Cup qualification games at Tallaght Stadium against Slovakia on Friday, April 6th and the Netherlands on Tuesday, April 10th.

Aviva Ireland has been a proud partner of the Football Association of Ireland since 2010 and also sponsors and supports Soccer Sisters – the successful grassroots programme that attracts the participation of over 5,000 young girls every year and that plays an important role in the development of the women’s game.

Three of the players in Colin Bell’s squad for the Qualifiers have taken part themselves in the Soccer Sisters programme, drawing a direct line between getting into the game and reaching the very top.

“In January of this year, we renewed our sponsorship of the Aviva Stadium until 2025 and now we are particularly delighted to build on our commitment to women’s football in Ireland,” said Aviva Ireland Sponsorship Manager Mark Russell speaking to us yesterday.

“It’s been a real privilege to work with the FAI’s Soccer Sisters programme for the past eight years and now, we look forward to supporting the development of players from grassroots level right through to the national team.”

“As part of our new sponsorship, our aim is to encourage and increase the participation of girls and women in the sport. We also want to encourage fans to get behind their national women’s team by shining a spotlight on the unwavering commitment shown by players who represent their country – particularly as the team progresses towards France 2019.”

“The team and the individual players have earned the right to be in the spotlight and that is what we will help them to achieve over the next three years.”

“We have 1.2 million customers in Ireland and we will be making them aware of the team’s exploits and encouraging them to join us at the games as well.”


To celebrate Aviva’s new sponsorship and their being part of the Sport for Business Community we will be bringing five Sport for Business members to Tallaght Stadium for a VIP experience at the Netherlands game on Tuesday evening, 10th April.  If you are a member or have attended our Annual Women in Sport Conference email us today quoting #IRLWNT in the subject line and join us for a special night.  First come, first served.


Three continues to have the shirt front branding as part of their overall deal with the FAI while Continental Tyres sponsor the Women’s National League.  Aviva completes a trio of partners around the Women’s game that would be the envy of most on an international as well as a national scale and it is an indication of the greater appeal that Women’s sport has developed over the past number of years.

“We have worked closely with Aviva over the past eight years and having witnessed the positive impact of their sponsorship at grassroots level and at national level through their stadium sponsorship, we are delighted to welcome Aviva on board, with the Women’s National Team,” said FAI CEO John Delaney.

“Through their sponsorship of the Soccer Sisters programme, Aviva has already contributed significantly to the development of women’s football in Ireland. This new partnership will be a real boost to the national team.”

Colin Bell, Republic of Ireland Women’s National Team Head Coach, said:

“Since becoming the Women’s National Team Head Coach last year, I have seen firsthand the benefits of the work Aviva has done with their grassroots projects, which are vital to the continued growth of the sport,” said Republic of Ireland Women’s Team Head Coach Colin Bell.

“The surge in support for women’s football in Ireland is clear to see – and rightly so. This sponsorship is great news for us as we continue on our growth path. We’re delighted to welcome Aviva to our team.”

The imagery from yesterday’s launch, captured brilliantly as ever by Morgan Treacy of Inpho and by Brendan Moran of Sportsfile, owed no little credit to Russell himself who in between working with British Airways and Aviva Ireland spent time working in London’s West End as a set designer and lighting specialist.  Who would have known!


Join us for a series of special Help for What Matters roadshows in Belfast, Galway, Limerick, Cork and Dublin in the coming weeks.  Learn what can help your club excel in sponsorship, fundraising, grant application, finance and meet Ireland legend Alan Quinlan.


Admission is free but registratioin is essential.  Secure your place at one of our five venues right here.



Join us for a special Business of Cycling Breakfast in Dublin on April 11th when we will hear the inspiring story of Peter Ryan’s journey from Tipperary to Rio and explore the possibilities that cycling offers to individuals and the Business community. Find out more here.


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