Reading the thoughts of Kerry footballer David Clifford across today’s media is down to Avonmore who made him available yesterday, alongside Kilkenny Hurler Eoin Murphy and Cork Ladies Footballer Orla Finn as part of the launch of a new Blueberry Flavour for their protein milk.
A contribution from each litre of Avonmore Protein Milk sold is redirected towards GAA initiatives to fund grass roots GAA and GPA player development programmes.
Yesterday they were at Croke Park talking about the lure or otherwise of Aussie Rules, the changing face of the Kerry team, Kilkenny’s comeback win over Dublin in the Leinster Hurling Championship and Concussion.
Bringing stars together is a way of integrating the brand message into the back pages, particularly at a time when players are increasingly restricted by mamgers from speaking individually with journalists.
The choice of Blueberry as the third flavour in the Avonmore Protein Range was taken after reasrch among the 18-30 target market.
“As the number one milk brand in Ireland, Avonmore is passionate about delivering nutritious milk nationwide,” said Glanbia Marketing Manager Stuart Scott.
“We are delighted to be able to directly support the GAA, contributing towards a number of its Player Development Programme initiatives.”
“Our players are great ambassadors for our games and promote the benefits of a healthy lifestyle,” added GAA President John Horan.
“They prepare themselves to high standards so that they can preform at their very best and I’m sure they will benefit from Avonmore Protein Milk not only from the sports science involved, but also through the allocation of funding to Player Welfare initiatives.”
“Glanbia are leaders in sports nutrition and these credentials along with their Avonmore Protein Milk range have made this the milk of choice for GAA and GPA players throughout Ireland,” added GPA Chief Executive Paul Flynn.
“Sales of Avonmore Protein Milk help fund the GPA Player Development Programmes, contributing to the personal and professional growth of inter county footballers and hurlers across the country – these are the role models for grassroots GAA.”
Avonmore Protein Milk’s “You’ve Got This” campaign aims to highlight the hard work and dedication required of top GAA players and other elite athletes to reach the highest level in their playing careers, aiming to motivate and inspire people to reach for the stars within their own sporting endeavours. The campaign also features rugby player Joey Carbery and sprinter Ciara Neville.
Image Credit: James Crombie, Inpho.ie