Dublin footballer Brian Fenton and Kilkenny hurler, Eoin Murphy, have teamed up with Avonmore Protein Gold in advance of the start of the 2020 Football and Hurling All-Ireland Championships.
It is one of the first major promotional opportunities and will be followed by plenty more across the GAA sponsorship family in the coming weeks.
Avonmore Protein Milk is a long-standing supporter of the Gaelic Players Association and the GAA.
The partnership sees a contribution from each litre of Avonmore Protein Milk sold going to support the GPA’s player support programme that provides off-field assistance to inter-county players across health, education, personal and career development. Monies raised through the partnership also support grassroots GAA development projects.
“This partnership has been in place since 2014 and helps with the provision of important off-field supports to inter-county players nationwide, and to grassroots development of the GAA,” said Stuart Scott, Glanbia Marketing Manager.
“This season has been quite unlike any other and having access to the supports through the GPA Player Support programme has never been so important,” added Fenton.
“It is great to have the support of Avonmore Protein Milk that can help my preparation and nutrition whilst also enabling the work of the GPA in supporting inter-county players away from the game.”