Avonmore Protein Milk is teaming up with International Rugby Player Joey Carbery and Irish Sprinter Ciara Neville for its new campaign ‘You’ve Got This’.
The campaign will highlight the hard work, dedication, and sacrifice top athletes make to reach their goals, by telling the stories of the two ambassadors in video and other forms of content.
It is a digitally led campaign and will encompass advertising and promotions across multiple formats including radio, outdoor, press, in-store point of sale, ad towers, gym leisurelites, and commuter sites.
“Avonmore Protein Milk is delighted to be sharing Ciara and Joey’s stories for the ‘You’ve Got This’ campaign,” said Tim Ryan, Marketing Director with Glanbia.
“We want to bring people on a journey with these athletes and inspire them. They’re young, determined, and passionate about taking their performances to the next level.”
“It’s inspirational to see how focused they are, and through the ‘You’ve Got This’ campaign Avonmore Protein Milk will showcase the hard work, ambition, and nutrition it takes to be a high-performance athlete.”
“We want to support people that are serious about reaching their goals and through Ciara and Joey I don’t think we could have found two better stories to tell.”
Sport for Business caught up with Limerick based sprinter Neville at the launch this week, in between her getting ready for the World U20 Championships in Finland in July and the small matter of the Leaving Certificate in June.
”Yes, it’s sometimes hard to juggle the various demands but its exciting and I wouldn’t swap it.”
It is a full on schedule and on a normal day she is in school from 9-6 including two hours of after school study, then home for dinner and out for training at 7-30 before getting back to bed at 9-30.
”I played Gaelic football, soccer and hockey as well as athletics up to two years ago but then in Transition year I really focused on the sprinting and it has worked out well so far.”
“The plan now is to study PE and go into teaching but we will see how everything works out.”
”It would have been great to have had PE on my Leaving Cert but I am just ahead of that being introduced.”
“There is a lot of hard work but it’s manageable. I want to be the best and hope that my ambition and determination can inspire others to follow in my footsteps.”
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