Bailey Heading for IRFU

Ryan Bailey who featured in our PwC Sport for Business 30 under 30 in 2018 is leaving the world of journalism with the 42 to join the IRFU Media and Communications  team working with Stephen McNamara.

Bailey has been one of the most prolific and respected of the new wave of sports journalists given a platform and the freedom to write that has been spawned by sports websites like SportsJoe, The42 and Pundit Arena.

His loss to the world of the more traditional ‘fourth estate’ of indpendent media is an indication of the continuous shift towards content that is being produced direct by rights holders and delivered direct to consumers through the distribution channels afforded by social media and digital channels.

You can get an indication of this shift looking at the number of twitter followers that his current and future employers have. The 42 has an impressive 70,000 but that is dwarfed by the 755,000 that follow @IrishRugby.

Bailey’s highlights at the 42 include plenty of in-depth interviews with players like Tadhg Furlong and Garry Ringrose but one that sticks in the mind was a very personal and moving long-form piece on his great-uncle Liam Whelan who died as one of the Busby Babes 60 years ago.

Bailey went to St Andrews College and graduated from Griffith College with a BA in Journalism and Visual Studies. While there he won two national student journalism awards, marking him out as a talent for the future.

Since then he freelanced for Cricinfo, and others in order to build what has become an impressive body of work, before becoming a staff writer with The 42 in 2014.

Now he will fill a gap that has existed at the IRFU since the departure of Sam O’Byrne who left to join the Bank of Ireland content team over the summer.

We wish Ryan the very best of luck in his new role.

Join us for news of another major job shift in the media in tomorrow’s Sport for Business Daily Digest

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