Bank of Ireland and Leinster Rugby have announced a five-year extension of their sponsorship through to the 2023 season. The current deal was signed in 2014 and was due to run to 2019 but has been extended well ahead of time.
In addition to exclusive branding of all playing and training kits for the Leinster Rugby professional team, the partnership continues to encompass all Leinster rugby activity right through to grassroots community, schools and club level.
The deal is in line with a similar timeframe for the Bank of Ireland sponsorship of Munster Rugby and claiming primary sponsorship of both provinces all the way through to the potential Irish hosting of a Rugby World Cup that year is a massive statement of confidence.
“Bank of Ireland has proudly partnered with Leinster Rugby since 2007,” said Bank of Ireland Sponsorship Manager, Gemma Bell speaking at the announcement of the new deal in Tullow yesterday.
“This partnership goes way beyond simply logo badging to encompass all levels of the Leinster organisation with a particular focus on the development of the game at amateur level.”
“We want to continue to support the province as they make great strides in nurturing younger players and widening the talent pool to ensure the sustainability of the game into the future.”
“Leinster rugby has a long tradition and presence in local communities across the 12 counties with a very devoted fan base which is what makes the partnership such an excellent fit for Bank of Ireland.”
“We have 125 branches across the province already catering for many of the 71,000 participants across 72 clubs and 560 schools that are within the Leinster Rugby ‘family’.”
“The association provides us with opportunities to strengthen local ties and develop new connections. This builds on the Bank’s broader programme of activity to support and drive the local economy at events such as Enterprise Town, our Youth programme for schools and our robust innovation programme for startups.”
“We take pride in being associated with some of the most historic and celebrated domestic competitions in Leinster and look forward to supporting the continued success of Leinster rugby in the seasons ahead.”
“The Bank of Ireland brand is synonymous with Leinster Rugby and the senior team that run out at the RDS, but over the last few seasons in particular Bank of Ireland has invested considerable resources in the domestic game and the game of rugby at grassroots level,” added Kevin Quinn, Leinster Rugby’s newly appointed Head of Commercial.
“Their support of the Leinster Women’s Team and age grade teams, of the Leinster Schools Senior and Junior Cup, in addition to the Provincial Towns Cup have elevated those teams and competitions to a new level and the clubs and schools in all 12 counties see that impact across the season.”
“The confirmation of an extension to 2023 of the excellent partnership between Leinster Rugby and Bank of Ireland, is a further boost to the domestic game and we look forward to continuing our work with James, Gemma, Sharon and all the Bank of Ireland team as we strive to improve and grow on and off the pitch.”
Bank of Ireland and Leinster Rugby are among the more than 220 organisations that play an active part of the Sport for Business community.
Image Credits Sportsfile Brendan Moran