Bank of Ireland has completed a full house of partnerships with Irish Rugby with news that they are to become an official partner of Connacht Rugby.
The three year official partnership will see the Bank of Ireland logo displayed on the back of the Connacht home, away, European and training jerseys. Powerful words to indicate the deep importance which sport has in the way we define ourselves as a people.
This is the same level of partnership as it has with Ulster Rugby but on a lower scale to the front of shirt and deeper deals in place with Leinster and Munster.
Intersport Elverys remain as the main sponsor and the new season kit featuring both logos will be on sale in their stores from 10 AM this morning.
“We are thrilled to come on board with Connacht rugby as an official partner for the next three years,” said Gemma Bell, Sponsorship Manager, Bank of Ireland.
“Connacht rugby has a long tradition and presence in local communities with
“This partnership now places Bank of Ireland at the heart of rugby across the island of Ireland and supports the Bank’s broader programme of activity to support and drive the local economy through initiatives like our Enterprise events and Youth programme for schools.”
“We look forward to supporting the continued success of Connacht rugby in the seasons ahead.”
Connacht has had real success in driving community involvement through the Grassroots to Green programme over recent years and that looks like a good fit to what the Bank has been driving through its own programmes of engagement at personal as well as business level.
Rugby has been the principal form of sponsorship activation of late through each of the three other provinces. It also partners with the FAI and has completed a third year back with the GAA as sponsors of the U17 Celtic League.
It has a special place in Irish sponsorship history as the first commercial partner of the All Ireland Football Championship between 1994 and 2007.
“We are delighted to welcome Bank of Ireland on board as a sponsor,” said Brian Mahony, Head of Commercial and Marketing at Connacht Rugby.
“Bank of Ireland’s goals of enabling their customers, colleagues and communities to thrive is directly aligned with our community driven purpose.”
“Connacht Rugby and Bank of Ireland have a proud history together and we are excited to partner once again.”
“Bank of Ireland is synonymous with rugby in Ireland and their long-term investment is helping drive the sport forward across the province and country”.
The new branding and the new kit will be worn for the first time away in Brive next weekend and in Athlone for the first of the pre-season games on August 18th.
Image Credit: Connacht Rugby