The crossover between club and county in GAA has exercised much commentary over the first half of 2017 with fixture lists that satisfy both a stated aim of the GAA, the Gaelic Players Association and the Club Players Association.
There is similar cross over in terms of club and county appeal to sponsors and while AIB are out front in GAA terms with sponsorship of the All Ireland Senior Football and Club Championships, rivals Bank of Ireland are not being left on the sideline.
Earlier this year they signed a five year deal with St Vincents, on the eve of their semi final appearance in the All Ireland Club Championships and while that did not result in a bit of a branding battle at Croke Park on St Patrick’s Day it did prove a winner for the Marino club.
The Bank of Ireland and St. Vincent’s GAA summer camps were held during last week with over 100 kids taking part. St. Vincent’s GAA stars, including Bank of Ireland’s Shane Carthy and Dublin GAA’s Diarmuid Connolly, were on hand to teach the new generation of GAA stars.
Both will be hoping to make an impact at inter county level as the summer progresses but as ever in the GAA it is at club level that they have the greatest impact as role models.
Bank of Ireland have also been out across Leinster and Munster with their Rugby Camps as their grassroots campaigns look to yield customers of the future.