Basketball Energetic In Pursuit of Partnership

Basketball Ireland has signed a new partnership with Pinergy which will become the official energy partner of the National Basketball Arena and the official analytics partner of the sport in this country.

Paul O’Connell is the Pinergy ambassador and he was back in Ireland to show how his traditional strength in the line out could so easily have transferred to the court.

The analytics partnership will run under the campaign title of #SlamSmarter and will recognises the vital role played by smart technology in achieving marginal gains on the court.

Throughout the partnership Pinergy will aim to support the growth of the game in Ireland by fuelling these insights and supporting the fans through competitions and other promotions to enhance their engagement with the game. It will be interesting to see how the data is used and is the third major sport to have an official analytics partner after Sure with the GAA and SAS recently with the Sport Ireland Institute.

One of Pinergy’s main claims as an energy provider is that it analyses the use of power to deliver smarter solutions to home and business so the message is a consistent one.

The status as official energy partner is another familiar one across sport with SSE Airtricity at the FAI and Bord Gais Energy filling a similar role at the GAA.

“We’re delighted to announce that Pinergy is now the official energy and analytics partner to Basketball Ireland,” said David Slattery, Head of Marketing for the company.

“Pinergy will power the analytical equipment used by Basketball Ireland, unlocking valuable insights into players performance as well as energy consumption through the partnership. We are delighted to support this growing sport as part of our portfolio of sports sponsorships.”

“We’re thrilled to have Pinergy on board as our official energy and analytics partner,” said Conor Meany, Commercial Manager at Basketball Ireland.

“Basketball is one of the fastest growing sports in Ireland and with Pinergy’s sponsorship, it will help the game grow even further.”

“Statistics are a major part of basketball and alongside Pinergy we strive to provide gains to our sport wherever possible. The energy in the National Basketball Arena on match day is something really special, we hope that this partnership with Pinergy will add to the already special energy that our fans produce.”

“In top level sport it’s all about making marginal gains,” said O’Connell speaking at the launch.

“This new partnership will enable Basketball Ireland to make powerful gains using analytical insights that will allow the players to perform better on the court. Pinergy has a great tradition of supporting Irish sports and athletes, and this is something that I’m very proud to be a part of.”

Pinergy is the official energy partner to Munster Rugby with its innovative #WeAre16 campaign. Pinergy also sponsors the Blackrock Ladies Rugby team, Young Munster RFC and Strata3 Velo Revolution cyclist James Davenport as part of its #PINERGYpassions campaign.


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