Leinster GAA has unveiled a new club accreditation and health check system aimed at promoting best practice on and off the field in the 800 clubs of the Province.
The Bua Awards are sponsored by electrical appliance supplier Beko and will be managed through an online process where clubs will assess themselves against different criteria ranging from the number of qualified coaches they have put through the GAA training regime, to health awareness, club governance and initiatives around inclusiveness.
“This new initiative is designed to be a road map for clubs to show them best practice and also acknowledge and recognise those clubs that are leading the way,” said Leinster GAA Secretary Michael Reynolds speaking at the launch.
“Regardless of whether you are county champions or not, have a large urban or a small rural club, this initiative still applies – it is about encouraging clubs to do things the right way so that the Bua, or winning, effect will apply on and off the field.”
“Beko is delighted to get on board with Leinster GAA and launch the Beko Club Bua awards, added Shane Kelly, Head of Sales and marketing for Beko in Ireland and who was previously involved with GAA sponsorship while working at Cadbury.
“The idea of clubs, regardless of size, getting rewarded for best practice is something we wholeheartedly support and look forward to working with Leinster GAA.”
Beko has a tradition of working with sport. It is a major supporter of Basketball across Europe and also a partner of Barcelona FC in soccer.
The Bua awards will result in chosen clubs in each county in Leinster sharing in a prize fund of €85,000 of GAA equipment.
Winning clubs will receive a commemorative plaque for their clubhouse acknowledging them as a Beko Club Bua Award winner. Additional prizes include; a digital banner for a winning club’s website, tickets for Leinster finals, entry into a draw to win All-Ireland final tickets and a draw to win a place for an Under 8 team at the Leinster GAA GoGames days playing in Croke Park.
All clubs who take part will also be entered into a draw to win Beko appliances.
It is possible that if the initiative is as well adopted as it looks likely to be that the initiative may then be rolled out across other provinces.
The announcement has generated significant media coverage this morning through the use of GAA players Diarmuid Connolly, talking frankly about his own reputation and Cillian Buckley talking about the hot topic in hurling of Davy Fitzgerald and his eight week ban.
That’s a reward for good timing from the Leinster GAA team and PR advisers to Beko Murray Consultants.
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Join Leinster Rugby star Rob Kearney and Olympian Thomas Barr discussing the world of sponsorship as it relates to them as athletes.
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