Beko Backing Leinster GAA Clubs

April was intended to be for the clubs in the GAA and it’s proving to be so in more than just fixtures.

The 2018 Beko Club Bua awards were launched yesterday by Leinster GAA. The awards aim to promote best practice on and off the field in the 800 clubs across the twelve counties across the province.

They come hot on the heels of the new AIB GAA Club Player Awards which we covered yesterday.

The Beko sponsored Club Bua Awards seek to identify and reward excellence and also offer a pathway for other clubs to set themselves realistic targets in order to be recognised for performing to high standards.

Year one proved a success with 24 clubs accredited and receiving more than €1,500 worth of O’Neill’s equipment each.

The expansion of the Awards in Year two will invite clubs to assess themselves against a set of criteria ranging from the number of qualified coaches through to health awareness, inclusiveness and governance.

“The Beko Club Bua Awards were created and designed to be a roadmap for Leinster clubs to display best practice and also acknowledge and recognise those clubs that are leading the way,” said Leinster GAA Chairman John Bolger.

“This is the second year of the initiative and based on the feedback we have received from the clubs, we’ve made a few small tweaks which we believe will make the process more accessible and encourage more clubs to take part.”

“Regardless of whether you are county champions or not, have a large urban or a small rural club, this initiative still applies – it is about encouraging clubs to do things the right way so that the Bua effect will apply on and off the field.”

“Beko was thrilled to get involved with Leinster GAA last year,” added Shane Kelly, Beko Ireland Head of Sales and Marketing.

“We are equally happy to be back again to launch the 2018 Beko Club Bua awards. The idea of clubs, regardless of size, getting rewarded for best practice is something we wholeheartedly support and look forward to the year ahead.”

Bua is the Gaeilge for Win and the Bua awards will result in chosen clubs in each county across Leinster again sharing in a significant prize fund of GAA equipment. By the end of this year, more than €85,000 in equipment, footballs and sliotars will have been awarded to clubs in the Province.

Winning clubs will receive a commemorative plaque for their clubhouse acknowledging them as a Beko Club Bua Award winner. Additional prizes include; a digital banner for a winning club’s website, tickets for Leinster championship finals, entry into a draw to win All-Ireland final tickets and a draw to win a place for an Under 8 team at the Leinster GAA GoGames days playing in Croke Park.

All clubs who take part will also be entered into a draw to win Beko appliances, an element that might bring back fond memories of some of the earliest sponsorships in the GAA where Mick O’Dwyer had players photographed for advertising putting their Kerry jerseys into a washing machine.

The 2018 version has Lee Chin from Wexford and Ciaran Kilkenny from Dublin taking the role of Pat Spillane.  They are pictured above with Ian Collins, MD of Beko Ireland.

Things have moved on apace since those more innocent days and Beko are an official partner of Barcelona FC in the Spanish La Liga.  It is also a major backer of Turkish and European Basketball and among the top 500 companies in the world.


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Image Credit: Stephen McCarthy, Sportsfile.