Bowe on Board with Aviva Minis

Aviva has announced Ireland and Ulster rugby player, Tommy Bowe, as their new Rugby Ambassador.

In his new ambassadorial role, Bowe will now work with Aviva to highlight its extensive range of insurance and financial products and support them across several rugby initiatives – including the Aviva Mini Rugby Festivals.

The second of those took place last weekend at Corinthians RFC in Galway with Kieran Marmion and Mairead Coyne both present to give coaching tips and sign more than a few shirts.

“We’re delighted to have seen another huge turnout at the Aviva Mini Rugby Festival in Galway Corinthians RFC,” said Aviva Sponsorship Manager Mark Russell.

“It was wonderful to bring so many teams together from across Connacht, who might not get the opportunity to play each other very often. These Festivals have gone from strength to strength in recent years which shows the continued growth of rugby at a young age and we look forward to another successful season with the Leinster, Munster, and National Festivals all to come.”

The National Festival will take place at the Aviva Stadium early in 2018 and there is currently a competition running giving two mini Rugby teams the opportunity to play at halftime in the Ireland Vs Jiji international on November 18th as part of the Guinness Series.

The value of using players as ambassadors for the brand is shown across this morning’s mainstream media where images and interviews with Bowe appear talking about nationality, Simon Zebo and more.

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Image Credit Inpho Dan Sheridan

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