Sport Ireland has agreed a partnership with Boyne Valley Group, with the Irish owned company becoming the Official Food Partner to the Sport Ireland Institute.
The new deal will see Boyne Valley Group provide high-quality food products from their extensive range of brands to the Sport Ireland Institute to enhance the extensive Performance Nutrition support provided to Ireland’s High-Performance athletes by the Institute nutrition team.
The partnership will help improve nutrition and dietary practices and enhance performance potential by Olympic and Paralympic athletes.
The partnership was launched at a special ‘Breakfast with a Twist’ at the Institute which was attended by many of those athetes who have thrived in paralell with the growth of services there.
Kelly Harrington and Ellen Keane were among those present and who are rugular visitors.
The Institute hosts two breakfasts each week where athletes and coaches can come together to learn from each other and share some of their experiences.
“This is a very important partnership for the Sport Ireland Institute as we look to best prepare our top international athletes,” said Sport Ireland CEO John Treacy.
“Boyne Valley Group puts a big emphasis on producing products of the highest quality, ensuring our athletes are receiving only the best as they prepare for and recover from the rigours of high-level competition. I would like to welcome the Boyne Valley Group and very much look forward to the partnership ahead.”
“We are thrilled to partner with Sport Ireland Institute and to come on board as their official food partner,” added Sorcha Madigan, Strategic Marketing Director at Boyne Valley Group.
“This exciting partnership allows us to be part of the fantastic work undertaken by Sport Ireland to support athletes to succeed in their chosen field. We are proud that our portfolio of brands form part of daily routines and are delighted that we can support these athletes, be it at home or abroad, in their daily training needs.”
“Our partnership is rooted in supporting athletes of the Sport Ireland Institute, to provide high quality, much-loved products to help fuel Irish sport.”
This is the second major sporting partnership announcement by the group this month following on from their coming on board as partners of Rowing Ireland through the Kinetica Sports brand.
“This partnership will have tangible benefits for all the athletes that are supported by the Institute team,” said Director of the Sport Ireland Institute, Liam Harbison.
“These include our ability to enhance one-to-one nutrition consultations with on-the-spot product to sample, ensure athletes are sustained with high-quality products to fuel for competition and training as well optimal preparation and planning for long haul travel with Boyne Valley Group’s bespoke travel pack for athletes designed by our team.”
Read More: Rowing Secures Major Sponsor
Image Credit: Morgan Treacy, Inpho.ie