Brand Fans on Sport for Social Good

Next Thursday’s Sport for Social Good Conference in Dublin will unveil bespoke research into the value of Cause Marketing in Sport carried out by The Brand Fans.

The findings will be published as part of our inaugural Sport for Business Sport for Social Good which will be given to those attending the half-day event.

The research looks at areas of trust, closeness and loyalty that a selection of brands with an involvement in sport gain from their specific projects in this area and the results are enlightening.

“We selected five brands in Ireland that are active in this space,” said The Brand Fans Daragh Persse who conducted the research in partnership with Amárach Research.

“These brands are not only investing in social causes but they are backing it up with a real commitment to marketing and activation, making the partnership a core pillar of their brand.”

“The results demonstrate the real potential for cause marketing to engage with consumers, differentiate the brand and drive business results.”

Persse will present the findings to the Conference as part of an exciting agenda which also includes a session on how Leinster Rugby selected their Partner Charities for the year and one on why sport is seen as such a good prism for social impact campaigns.

World Rugby, the Oliver Agency and Breast Cancer Ireland yesterday became the latest organisations to sign up for the event taking place at the Wood Quay Venue in central Dublin, joining The Manchester United Foundation, Allianz, Lidl, Bank of Ireland, Beko, Electric Ireland, Special Olympics, Glanbia, Core Sponsorship, Bord Gais Energy, BDO, The Federation of Irish Sport, PwC, The Dublin Simon Community, Ulster University, Galway Races, Ulster Bank, the FAI, Leinster Rugby, MS Ireland and many more who will be attending.



0815 Welcome and networking

0850 Official opening by Rob Hartnett, Sport for Business

0900 Backing Social Good

Damien O’Neill of Allianz and Para-Swimming Champion Ellen Keane

0925 5 Minute Knowledge Burst

0930 Panel Discussion – ‘Permission to do good and do good business’

1000 Bumper 5 Minute Knowledge Burst

1005 Selecting a Charity

Marcus O’Buachalla, Leinster Rugby and Paul Halpin, MS Ireland

1030 Coffee Break and Networking

1050 The International Dimension – Beko, Barcelona and Unicef

Shane Kelly, BEKO

1110 Bumper 5 Minute Knowledge Burst

1115 Research on Value of Social Good Partnerships

Daragh Persse, The Brand Fans

1140 Bumper 5 Minute Knowledge Burst

1145 Panel Discussion Sport as a Prism for Social Good

Gemma Bell, Bank of Ireland and Gareth Maguire, Sport Changes Life

1215 Making Your Voice Heard – Social Media Experiment

1225 Engage, Inspire, Unite

John Shiels CEO Manchester United Foundation

1255 Launch of Sport for Social Good Report 2018

1300 Lunch and Networking

1330 Close



Read more about our 2018 Sport for Business Sport for Social Good Report and half-day conference on September 27th and reserve your place to hear about campaigns from the Manchester United Foundation, Unicef, Allianz and many more

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