Bridgestone Adding Grip to Golf Partnership

Bridgestone have extended their partnership with the Golfing Union of Ireland and will continue as title sponsors for the men’s and boys’ international orders of merit in 2019.

Bridgestone joined forces with the GUI in 2018 to recognise Ireland’s finest players. Ireland men’s international Alex Gleeson (Castle) took the chequered flag in the inaugural Bridgestone Order of Merit while record-breaking Ireland boys’ international Mark Power (Kilkenny) was first across the line in the Bridgestone Boys International Order of Merit.

To announce the extension for another year the GUI and Bridgestone headed to Mondello Park where they put golfers and media through their paces on the track and underrtook a challenge to see if the BMW M2 above could beat Golfer Rob Brazill driving his ball down the main straight.

A video shoot was undertaken which we will reveal on Sport for Business shortly to see which drive is the fastes.

“It is wonderful news for our merit awards that Bridgestone are continuing to work with us on enhancing the profile of the series”, said Alan Kelly, Communications Manager with the GUI.

“Tournament golf, like all competitive sports, is decided on merit and the players who feature prominently in the Bridgestone Orders of Merit are the most worthy of acclaim in any given season. The support that the GUI receive from Bridgestone has helped to raise the bar for top level amateur golfers in Ireland.”

The Bridgestone Order of Merit comprises 10 events starting with the West of Ireland Championship (4-7 April) and including blue riband events such as the Flogas Irish Amateur Open (16-19 May) at Co Sligo and the AIG Irish Close (3-7 August) at Ballybunion. The top three players on the Bridgestone Order of Merit earn automatic selection on the Ireland team for the Home Internationals, which will be staged at Lahinch, the home of this year’s Dubai Duty free Irish Open, from 11-13 September.

“As Ireland is one of the most successful golfing nations in the world, it is logical for Bridgestone, a significant supporter of international golf, to become involved in supporting golf in this country,” said Colm Conyngham, Marketing and Public Relations Manager for Bridgestone Tyres in Ireland.

“We hope our support for emerging golf talent can play some role in helping Ireland to remain centre stage in international golf in the future.”

“Bridgestone has a long association with golf internationally including the Bridgestone Invitational in the US and through its golf equipment company, Bridgestone Golf.”

“More recently in Ireland and the UK we have sponsored events on the European Challenge Tour including The Northern Ireland Open, The Bridgestone Challenge (UK) and as an official partner of the European Tour’s British Masters.



Image Credit: Fran Caffrey, Golffile

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