Bridgestone On Course

Bridgestone, the world’s largest tyre manufacturer, and one of the Top Olympic Partners investing millions in sports sponsorship around the world was today confirmed as the new title sponsor for the men’s and boys’ international orders of merit by the Golfing Union of Ireland (GUI).

The Bridgestone Order of Merit (Willie Gill Award) and the Bridgestone Boys International Order of Merit recognise the highest performers in Irish golf across the season.

This is the first time that the brand has taken out a specific sponsorship in the Republic of Ireland though it is an existing partner of the Northern Ireland open through it’s partnership as sponsor of the Challenge Tour in the UK.

Bridgestone has a long association with golf internationally including the Bridgestone Invitational in the US and through its golf equipment company, Bridgestone Golf.

More recently in Ireland and the UK Bridgestone Tyres has also been an official partner of the European Tour’s British Masters.


“Having Bridgestone come in and work with us to enhance the profile of the merit awards is tremendous,” said Alan Kelly GUI Communications Manager.

“The players competing for the Bridgestone Order of Merit will face stern challenges, whether it’s braving the elements on the course or juggling the demands of study, work and family life off the course.”

“If it’s hard to reach the top, it’s even harder to stay there. The order of merit is the ultimate test, pushing players to perform at a consistently high level throughout the season.”

The Bridgestone Order of Merit comprises eight events starting with the West of Ireland Championship over Easter and also includes the Flogas Irish Amateur Open, AIG Irish Close, East of Ireland, South of Ireland, North of Ireland, Munster Stroke Play and Connacht Stroke Play.


Two-time Irish Boys champion Mark Power from Kilkenny, who could create history by winning a third title this year, is a contender for the Bridgestone Boys International Order of Merit, which begins with early season international matches against Wales and France.

The playing schedule features events across Europe as Ireland’s emerging young players get the chance to gain valuable experience and put their game to the test against the best.

“Bridgestone is delighted to announce a new partnership with the Golfing Union of Ireland, The Bridgestone Order of Merit and The Bridgestone Boys International Order of Merit,” said Colm Conyngham, Marketing and Public Relations Manager, Bridgestone Tyres in Ireland.

“As Ireland is arguably one of the most successful golfing nations on the planet, it is logical for Bridgestone, a significant supporter of international golf, to become involved in supporting golf in this country.”

“We hope our support for emerging golf talent can play some role in helping Ireland to remain centre stage in international golf in the future.”

Join us later in the week when we will feature an exclusive interview with Colm Conyngham as part of our Making Sponsorship Work Series.

Sign up today for our free daily news digest covering the commercial world of sport or discover the benefits of becoming a full member alongside the many leading organisations whom we serve.

Similar Articles