BT Sport will be Free, but only in UK

BT Sport StudiosBT Sport have unveiled that its 38 live Premier League soccer matches next season will be free to view for UK customers of the company’s Broadband service.  Unfortunately the deal is not available for customers in the Republic of Ireland.

This is the latest broadside in what will be a long battle for market share between the new major player in the sports TV scene and the traditionally dominant Sky Sports.

“BT does not sell directly to consumers in the Republic of Ireland,” said the company’s Head of Communications in Ireland Priscilla O’Regan last night. “In terms of BT Sport and the Republic of Ireland, BT is looking at options to wholesale the channels and will announce plans at a later date.”

[nonmember]To read the rest of this article, discover the likely cost of the channels in Ireland and watch the new BT Sport trailer you must be logged in as a member of Sport for Business.[/nonmember][wlm_loginform]

[ismember]An indication of the likely cost of the additional channels can be gleaned by the UK price point of £12 which was revealed yesterday for customers adding it to existing Pay TV packages but not taking the broadband option.

This ought to translate into around a €14-15 price in Ireland but that will depend on a variety of factors including who will be selling and administering the service in this market.

The new arrival will show those 38 Premier League games as well as other soccer from across Europe, Aviva Premiership Rugby from England and WTA Tennis from around the world.

It has also signed up the popular Ultimate Fighting Championship which as been a big draw for late night weekend Pay per view audiences, and will be specifically targeting women’s sport with exclusive coverage of the Women’s FA Premier League.

BT communications chief Ajay Joshi explained: “We’ve done research to see what people want and what they think is missing. Clare Balding will help us get women involved. BT Sport will be much more inclusive.”

The launch of the channels in London on Thursday was also the first chance to view a pretty impressive trailer for the channels which you will see increasingly over the coming months, albeit not on the Sky Sports Channels.


Business of Women's SportRead more about The Business of Women’s Sport Conference being held at the UCD Smurfit Business School on Thursday, June 20th and book your place today.









Sport for Business is a subscription based community that develops innovative ideas to bring sport and business closer together with many mutual benefits.

Sports organisations and businesses can avail of membership of Sport for Business for a monthly subscription that costs between €50 and €90, depending on size.  

In return you get unique intelligence and analysis of the commercial world of Irish sport; a monthly programme of networking events enabling them to connect with sporting and business leaders and a platform to showcase your projects in sport. Click here to find out more.

Sport for Business articles are free to view for a time limited period before being added to our comprehensive archive of over 1000 articles on the commercial world of Irish sport.

Similar Articles