Sunday’s Liberty Insurance All Ireland Camogie Final drew the fourth biggest crowd for a stand alone Finals day since 1932 with 30,438 coming to Croke Park to witness what was as dramatic a finish as any in that time with Cork winning deep into injury time.
Away from the ground, a peak figure of 374,000 viewers tuned into RTÉ 2 for the match.
RTÉ have changed the way that viewing figures are calculated using a one-minute peak measurement as opposed to a 15 minute one from last year.
Comparisons, therefore, are less relevant than might appear at first glance but regardless the numbers are strong. Add in the numbers who watched the Semi Finals and Quarter Finals broadcast on RTÉ sport in August for the first time this year and the overall number tuning into the sport will set a strong new high on anything seen before.
Sunday’s game was also the highest attendance since 2006 for a stand-alone Camogie Final when 20,685 spectators watched Cork complete a two-in-a-row against Tipperary.
Plenty there for the Camogie Association and the sponsors to be pleased with.
Sport for Business will carry a more detailed analysis of viewing figures for Camogie and across a number of sports in the coming weeks and months, providing insight and evidence for decisions on just how popular sports mass market appeal is.
The Camogie Association, Liberty Insurance and RTÉ Sport are one of the more than 220 organisations that play an active part of the Sport for Business community.